Originally founded to provide creative marketing solutions for the hotel, retail and leisure markets, we have successfully diversified by using our customer acquisition expertise to help clients in other sectors.
We're able to work on the planning and implementation of complete campaigns or, alternatively, on a project-by-project basis.
Rookie director showcases video film at LAW Creative
Video is here to stay! It is predicted that by 2012 nearly 80% of all website content will be film.
www.lawcreative.co.uk/services/video
Check out this short film with LAW Creative 'new girl' Louise Langer reviewing some recent Law Creative videos made for clients such as; Holiday Inn, Grosvenor Casinos and David Lloyd Leisure.
Visit the LAW Creative youtube channel here.
Angel or Devil. Which Will You Be This Autumn?
There aren’t too many valid excuses why we shouldn’t join a health and fitness club! And with the new school term starting and a return to our regular routine David Lloyd Leisure are encouraging members to join this September.
Some of the excuses we’re all guilty of making include:
“I don’t have time”
We’re all time poor but we can all make time for the things that are important such as being fit and healthy
“I can’t afford gym membership fees”
There’s no price you can put on your health. You might only need to sacrifice your weekly unhealthy take-away in return for your fitness membership.
So let this David Lloyd Leisure campaign created by LAW Creative encourage you to put your health and fitness first this Autumn, whatever the excuses might be! Will you be a Angel or Devil?
Join David Lloyd Leisure at www.davidlloydleisure.co.uk
See more in our David Lloyd Leisure portfolio »
Stay Playful This Easter
This visually engaging, fully integrated marketing communications campaign by LAW Creative is aimed at attracting guest nights to Holiday Inn and Crowne Plaza during the Easter break and throughout the Spring period.
With more Spring Bank Holidays than ever before potential guests are invited to make the most of the two long weekends and discover beautiful Britain with a UK leisure break. Family rooms are on offer at 65 hotels nationwide.
Stay Playful at Holiday Inn from just £45 a night and Kids Stay and Eat FREE. During the campaign details are available at www.hihoteloffers.co.uk. Clever bunnies book ahead and pay even less!
See more in our Holiday Inn portfolio »
Hotel Marketing Association Award Winner December 2010
LAW Creative - ‘Making a World of Difference’ to Hotel Marketing Communications
Winner of ‘Best Internal Communications’ Award December 2010 for ‘InterContinental Hotels & Resorts Responsible Business Day - 21st September 2010 General Managers Toolkit’.
Simon Scoot, Vice President Global Brand Management, InterContinental Hotels & Resorts says “Our Responsible Business Day initiative in partnership with National Geographic’s Center for Sustainable Destinations’ was a worldwide success! Much of this success came from the initial engagement created amongst our General Managers and colleagues as a result of the well-designed and simple to use Responsible Business Day Toolkit”.
Katie Douse, Head of Design at LAW Creative says “We are so proud to have been recognised by the HMA for our work for InterContinental Hotels & Resorts!”.
Says, Keith Sammels, LAW’s Creative Director: “InterContinental Hotels & Resorts Responsible Business Day is a fantastic initiative in partnership with National Geographic’s Centre for Sustainable Destinations. LAW Creative is fortunate to have been given this global communications brief and we are pleased that the communication has enjoyed our client’s endorsement as a worldwide success as well as being recognised by the HMA”.
Making a world of difference
On the 21st of September 2010 all InterContinental Hotels & Resorts were invited to celebrate the work that they were already doing to support their local area, by taking part in an activity on that day. The activity could be an initiative to enhance their location, such as cleaning a local park, or something to support the local community.
In support of InterContinental Hotels & Resorts Winning Ways and Responsible Business, LAW Creative is proud to have created and produced a ‘Make A World Of Difference’ General Manager Toolkit to promote Responsible Business Day 2010.
Simon Scoot, Vice President Global Brand Management, InterContinental Hotels & Resorts says ‘Our Responsible Business Day initiative in partnership with National Geographic's Center for Sustainable Destinations was a worldwide success! Much of this success emulated from the initial engagement created amongst our General Managers and colleagues as a result of the well-designed and simple to use Responsible Business Day Toolkit’.
The day was such a success worldwide it attracted the attention of number one ranking tennis player Rafa Nadal at the Hua Hin Resort in Thailand, and Secretary-General of the United Nations Ban Ki-Moon at The Barclay in New York.”
Read more about Internal Communications »
Your sofa will be sorry you joined David Lloyd
This innovative and engaging way of reminding us all that joining a health and fitness club can be more fun and better for us than 'chilling out' on the sofa, is part of a new outreach campaign for David Lloyd. The concept will be supported by promotional staff and collateral and will be seen in a multitude of outreach venues such as shopping centres. It is aimed at new member acquisition. No beers or crisps were consumed during the creation of this promotion at LAW Creative.
LET’S PLAY
Lights, mood, models, styling. LAW Creative undertake brand building assignments for an impressive portfolio of clients.
When it comes to brand photography achieving the correct visual impact that positions the client’s product or service is essential. There is a definite trend towards a more editorial look and feel, less lifestyle and less cheesy! In addition many companies are leaning towards the use of real people in commercials and advertisements to add credibility and relevance.
These test shots for a LAW client aim to engage the viewer in wanting to experience the fun of a modern casino.
Bingo gets the WOW factor at MECCA Aberdeen
A multi media campaign by LAW creative for client MECCA Bingo is bringing some vibrant colour to the famous Granite Mile shopping district of Aberdeen.
Messages like ‘Bingo gets the WOW factor!’ and ‘Fabber Dabber Do!’ will be seen on bus sides, on posters and as direct mail and heralds a greatly enhanced member experience at Mecca Bingo.
A new Social Lounge, food and drinks served whilst you play and exciting technology to put on a great show and a variety of sociable gaming is all now part of MECCA Bingo Aberdeen.
You won’t believe the changes and you can check it all out at www.meccabingo.com
Eat Fresh. Refresh.
House of Fraser is one of best known names on the high street with over 62 enviable locations across the UK and Ireland. Renowned for it’s designer brands and exclusive collections, House of Fraser offers luxurious items at affordable prices.
LAW Creative’s new restaurant branding and promotion for client Massarella Catering, seeks to give new relevance to several House of Fraser restaurants.
New brand imagery and colour palette for ‘Restaurant. Eat Fresh. Refresh’ seek to not only reflect House of Fraser’s own brand, but also to provide a seamless connection between fashion and food. Colourful graphics, directional signage, in restaurant menus, mobiles, shelf edge labeling and information are all part of the new look. Everyone is hoping that the bright and fashionable new branding with lines like ‘Love Our New Collection’ and ‘Must Haves!’ together with great food and service will encourage more shoppers to enjoy a ‘half time’ break in the Restaurant.
Major UK tour announced for Mecca Rebecca!
Mecca Rebecca relaxes at the LAW offices prior to starting an exciting tour of Mecca Bingo venues including Blackpool, Scarborough and Southend.
Mecca Rebecca is a life size iconic mascot for the brand; complete with fashionable "numbers" dress and perfect hair and make-up for a fun night out. Rebecca's must-have handbag is over flowing with 'dabbers' and other great bingo give-aways for the like-minded Bingo lovers she meets in town or on the sea front. Conceptualised by our client and developed and produced by the LAW Creative team, Mecca Rebecca will provide a highly visible, fun and mobile figure to promote Mecca Bingo via outreach or promotional programmes.
To find out more about Mecca Bingo's exciting new venues and the 'So Much More' experience, just ask Mecca Rebecca or go online at www.meccabingo.com.
MP test drives LAW Harvest
The LAW Creative Harvest brand used to store customer data and create and broadcast e-marketing campaigns was complimented by The Rt Hon Peter Lilley MP during a facility visit to the Agency in December.
Taking time out from a busy schedule Peter Lilley MP participated in a lively questions and answers session at LAW Creative covering pressing issues such as the economic forecast and becoming as diverse as worries by one member of staff who asked about the new train line extension in North Herts which could prove disruptive for local residents and businesses alike.
Says LAW Creative Managing Director, Nicola Ellis (pictured with Peter Lilley MP) ‘Peter is of course knowledgeable about the geographical area in which we operate and his help and advice was extremely valuable. It was a joy to meet him and we couldn’t resist having him regale us with stories concerning his time as a Minister in the Margaret Thatcher cabinet’.
£1 billion investment for change
Holiday Inn is undertaking the biggest relaunch in the history of the hospitality industry. Over 3200 hotels in nearly 100 countries will be relaunched by the end of 2010.
The result will be a new Holiday Inn and Holiday Inn Express; fresh, modern and forward thinking, providing a consistent experience and redefining guests' expectations for service and quality in the mid-market hotel segment.
LAW Creative is helping to ensure new brand standards are applied to promotions, POS, digital and advertising materials across the group, in addition to working with Holiday Inn across a number of revenue generating marketing initiatives.
The new Holiday Inn London-Kensington Forum website designed and built by LAW Creative.
Visit the Kensington Forum Hotel Website >
This website was nominated for The Best Use of Search Engine Optimisation by Travolution Awards 2010.
Burt's Bees – The natural product for independent pharmacies
Burt’s Bees has launched its first natural body care pre-pack into UK independent pharmacies offering a selection of ‘straight to shelf’ best selling products from the range.
The company which celebrates its 25th birthday this year was formed by Burt Shavitz and Roxanne Quimby in Maine USA. Already widely available in the UK, Burt’s Bees is an ‘earth friendly’ natural body care products company that is committed to creating beauty and wellbeing that works in harmony with nature.
Natural ingredients are profoundly effective, better for the environment and most beneficial to overall wellbeing. Natural ingredients nurture our skin and hair with wholesome nutrients that our body chemistry is familiar with, actually working in harmony with our bodies. Studies show that 60% of what we put on our skin gets absorbed into our bodies. Choosing natural ingredients instead of potentially harmful synthetics just makes sense.
Burt’s Bees has proved to be extremely popular in the UK. Their beeswax lip balm and natural lip shimmers are already top sellers and Burt’s Bees is well represented in the majors. The company is keen to provide independent pharmacies and other outlets such as book stores and garden centres with a range of our natural products in order to make Burt’s Bees available to the widest possible audience.
The new campaign and packaging has been created by LAW Creative. Says LAW Creative Director Keith Sammels; ‘The Agency has literally been buzzing! Everyone here already knew and liked the Burt’s Bees brand. We are proud of our work on the campaign and we are pleased to be taking the range to a wider audience in the UK. We have captured the natural elements of the product within our design. All of the packaging and promotional items have been produced from recyclable material and I am sure that our targets will find the pre-packs an ideal and innovative way to offer the products for sale.’
View more of our Burt's Bee work in our portfolio >
gcasino.com
LAW Creative has launched a campaign for Rank, the UK’s leading gaming business, aimed at directing land-based clients of G Casino and Grosvenor Casinos to gcasino.com. Research shows that 30% of land-based casino players also play online.
With table games played with a live dealer gcasino.com offers players the closest experience to gaming in a land-based casino.
The campaign which is already achieving registrations in excess of targets includes; direct marketing, promotion, e-marketing and an exciting 31 venue road-show with incentives including ‘trips of a lifetime’ to Dubai and new player cash bonuses.
gcasino.com offers big brand games like Deal or No Deal and Monopoly and you can visit the site at gcasino.com
The David Lloyd 'Have the summertime of your life' campaign launch
The David Lloyd 'Have the summertime of your life' campaign was launched in July 2009 with the prime purpose to position David Lloyd as a family destination from which to enjoy summer.
Together with David Lloyd, LAW Creative has created a strong acquisition-focused campaign across a complete mix of traditional and digital media to drive enquiries and build awareness throughout this key period in the promotional calendar. The campaign which offers a four week trial, includes participation in an eight page 'Family Summer' supplement in The Times. Activities such as cardio tennis, dance, personal training and swimming lessons are all featured in the article and are readily available at David Lloyd the UK's premier racquets, health and fitness clubs.
David Lloyd – Brand repositioning
As the lead agency, we recently delivered a new brand strategy for David Lloyd, the country’s premier racquets, health and fitness group. Consequently we have been very busy planning and supporting exciting business-building and customer-retention programmes in the UK and the company’s operations in Ireland, Belgium, Holland and Spain.
Find out more...
Royal Veterinary College – Estates website
We landed an interesting website project–managing the design, programming and content development for the RVC Estates department. They are the people responsible for maintaining the complex multi-million pound infrastructure behind the academic and commercial face of the UK’s oldest, largest and only independent veterinary school.
Find out more...