Inbound marketing is the practice of gaining the attention of potential customers (generating leads) by making yourself easy to find and drawing customers to your website, by producing quality content that your customers value and trust.
Inbound marketing content can come in many different forms including blogs, video, podcasts, eBooks, eNewsletters & email campaigns, SEO and of course social media.
What inbound Marketing
can do for you
At LAW Creative we use the power of search and social media to bring customers to your company via tailored and strategised content campaigns delivered via blogging, email campaigns, video, websites and social media interaction.
All of these inbound methods pre-qualify the leads that discover your company, so you can be sure that your message is greeting welcoming ears rather than random outbound contacts. By bringing these warm leads into you, you will greatly save time and money on the old outbound strategies.
The result is more qualified leads, higher conversions and ultimately a higher ROI.
Inbound marketing can be defined in 5 stages:
- Attract traffic
- Convert visitors to leads
- Convert leads to sales
- Turn customers into repeat higher margin customers
- Analyse for continuous improvement
How we do it
Assess your target audience and what they are interested in. Each audience will have a particular set of social channels they use and have particular ways of using them.
We work close with you to build a solid inbound marketing strategy including a content calendar that will cover the duration of your campaign. Your targeted audience and delivery channels will help define the strategy and mould the content.
Now is the time to choose the marketing channels and technology to implement your strategy. This can be via one specific platform such as Facebook, channel such as social media (Twitter, Facebook, Google+, Linked In etc.) or even a collection of channels and platforms.
The most important part of a successful inbound marketing strategy is creating great content that will bring people into your sales process. We will produce content for delivery via selected platforms and channels ensuring your content is consistent in message, brand and tone and that all channels complement each other to create a complete multi-channel approach.
Delivery and Metrics
We will then deliver your campaign as specified by the content calendar and provide a complete statistical report on the success of your campaign, highlighting KPIs and ROI.