Pay Per Click Advertising

Pay per click marketing is the most cost effective online marketing tool for driving immediate and targeted traffic to your website or social media presence; as a method of generating Google pay per click is perhaps the best known, although there are many other alternative options of advertising pay per click models.

There are two main methods of advertising pay per click; these are known in the industry as 'flat rate' and 'bid rate' and in each case the advertiser has to consider the potential worth of any click generated from any source. Typical of any internet and social media advertising methods, targeting is the key to maximising your return on investment and there are several essential key elements which have to be factored in to any advertising pay per click strategy.

...using a Google pay per click strategy may be ideal for short term targeted traffic increase as an immediate boost for visitor but at a later stage a more cost effective PPC strategy can be deployed.

The potential of any visitor arriving at your website from a pay per click advertising model can be factored by the following criteria:

  • Is the targeted visitor based on B2B or consumer sales?
  • What can the advertiser reasonably expect to gain form a PPC strategy?
  • What search terms are being targeted?
  • What is the short term strategy?
  • What is the long term strategy?

There are many other factors to consider and it is fair to say that a Google pay per click strategy will be suitable for most business oriented websites; however, using a Google pay per click strategy may be ideal for short term targeted traffic increase as an immediate boost for visitor but at a later stage a more cost effective PPC strategy can be deployed.

Analysis is the key; more importantly effective interpretation of the returned data from marketing and analysis software can determine how any particular strategy is working. Consistent and proactive monitoring will determine what is trending as well as monitoring the conversion rates of visitor to customer in order to maximise the impact of any advertising pay per click strategy.

There is of course far more web marketing tools which can be used in harmony with a pay per click strategy, either as a short term or long term strategy arc. If your web business is flagging, perhaps your visitor numbers have fallen or indeed you have any issues with targeting web traffic, give our team a call today. Google pay per click and many other methods of direct web marketing can be mobilised rapidly and efficiently to get your web business flying.