Burt’s Bees is a global brand of natural skin care products. The brand has stayed true to a very simple idea: what you put on your body should be made form the best nature has to offer.
LAW Creative has worked with Burt’s Bees on a specific project to target independent pharmacies.
The Natural Product for Independent Pharmacies
Burt’s Bees has launched its first natural body care pre-pack into UK independent pharmacies offering a selection of ‘straight to shelf’ best selling products from the range.
Burt’s Bees has proved to be extremely popular in the UK. Their beeswax lip balm and natural lip shimmers are already top sellers and Burt’s Bees is well represented in the majors. The company is keen to provide independent pharmacies and other outlets such as book stores and garden centres with a range of our natural products in order to make Burt’s Bees available to the widest possible audience.
The new campaign and packaging has been created by LAW Creative. Says LAW Creative Director Keith Sammels; ‘The Agency has literally been buzzing! Everyone here already knew and liked the Burt’s Bees brand. We are proud of our work on the campaign and we are pleased to be taking the range to a wider audience in the UK. We have captured the natural elements of the product within our design. All of the packaging and promotional items have been produced from recyclable material and I am sure that our targets will find the pre-packs an ideal and innovative way to offer the products for sale.’