Butlins

LAW Creative is badging Butlins Conference & Events as a seriously fun contender when it comes to selecting where to host meetings and events in the UK.


Brand Identity

The launch materials wouldn’t be complete without a dedicated brand identity to gain stature and connect with this discerning audience – otherwise people will think Butlins is only about leisure breaks! Via new brand photography, brand design extension and a complete update to Butlins’ conference and events website, LAW Creative is badging Butlins Conference & Events as a seriously fun contender when it comes to selecting where to host meetings and events in the UK.

The result

A surprising sub-brand identity that wowed business audiences across all sectors almost instantly. Within its first five weeks of launch the campaign scored a 200% increase in year on year enquiries – including the event team’s largest contract to date. The e-newsletters for Butlins resulted in click rates of double the industry average, while the overall re-brand and campaign has ensured Butlins is now on target to achieve a near 30% increase in its meetings and events business. Who says you can’t mix business with pleasure?

We’re so glad that LAW Creative could be part of the team and our journey.  We were really pleased with the strategic direction and the creative that you and the team delivered.   I know how much dedication and effort you and the team had put in and the passion you’ve shown for our brand - we couldn’t have done it without you.

Kelley McGann, Marketing Manager
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GOLD
MIMA AWARDS

Best Brand Marketing Campaign
Butlins Events

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SILVER
MIMA AWARDS

Best Brochure
Butlins Events

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