Caesars Entertainment

Caesars Entertainment UK, is one of Europe’s leading casino companies, offering a diverse portfolio of entertainment, gaming, restaurants and bars at locations throughout the United Kingdom, South Africa and Egypt.

LAW Creative has worked on a variety of projects centrally for the business including the Player Rewards loyalty programme as well as a number of projects for individual casinos including The Casino at the Empire, The Playboy Club London and Manchester 235.

Tasty - Alea Glasgow

We’re currently working with Caesars Entertainment helping them with the launch of a new restaurant, Tasty, with TV chef Tony Singh, opening in early 2016.

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It has been a great project to work on. We have developed the brand, helped to shape the restaurant décor, created the launch materials and produced some fun images at a photoshoot. We are sure the launch of Tasty, at the spectacular vegas-style casino Alea Glasgow, will be a great success. Can’t wait to eat there.

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Tony Singh takes the tube at Buchanan Street Glasgow to tell everyone about his ‘menu mash-up’ at Tasty. Tasty is his brand new restaurant at Alea Glasgow.

Tasty is a spectacular 120 seat restaurant in its own unique setting in the Alea Glasgow casino overlooking the Clyde and the Glasgow skyline. It offers a vibrant, fun, relaxed atmosphere reflecting Tony’s take on life.


Tasty offers an exciting menu with a mash-up of flavours that captures freshness and energy. Tony is a firm believer on using what is on your doorstep and as far as he is concerned Scotland has the best larder in the world, from beef and lamb to the scallops and salmon and even a wee tot of Whisky!

Simplicity that is ‘street food’ and ‘sharing food’ from all over the world.

A digital escalator campaign (DEP) by LAW Creative for Caesars Entertainment UK.

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Player Rewards

Loyalty schemes are beneficial to both companies and individuals. Player Rewards is a very generous loyalty scheme and the only one that rewards members in the UK and Las Vegas.

This refresh of the Player Rewards identity needed a consistent message and execution across the casino estate, with the objective of encouraging more customers to join as well as reminding existing members of the benefits.

A suite of ‘stand out’ promotional graphics and digital communications has been created by LAW Creative.

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Playboy Club

The Playboy Club is a world-class casino with iconic Bunny croupiers together with great restaurants, bars and entertainment nightspot.

Letting members know about the great offers and events that are upcoming LAW Creative created email templates to connect with Playboy members.


Millionaire Maker

To promote their Caesars’ relationship and bring Las Vegas benefits to their UK customers, the Caesars Millionaire Maker promotion was born.

Giving slots players the opportunity to win a place at the Millionaire Maker Slots Tournament to win $1m in Las Vegas in January 2016.
The prize includes a 5 night stay at the Las Vegas Paris Resort and return flights. £1000 and £500 runner-up prizes are also up for grabs too.

A highly visible promotional execution was developed for both external communications and in club POS.

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Empire Casino

To remind Londoners that The Empire Casino was the perfect night out venue an external campaign was delivered via online and offline press and tube station posters.

Positioning the casino as a venue not just about gaming, but an adventure. With a brand expression of ‘Come to where the action is’, the stand-out campaign put The Empire firmly back on the map as a leisure destination.

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VIP gamers are recognised within Caesars casinos by their Monogram membership status. A practical, high end design execution was used to create the annual edition of new membership packs.

LAW’s design included first rate print specifications including bespoke paper stock, foiling, embossing and the use of magnets to deliver a premium pack to award to VIP members.


World Cup Promotion

Caesars Entertainment asked LAW Creative to develop a suite of promotional material to promote the World Cup to new and existing customers. The activity included website graphics, emails and in-casino collateral.