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I'm a tennis player. I've played since I was eleven and I still absolutely love it. I wouldn't swap it for golf or kick boxing or scuba diving. No way!
But... today I played my first game of Padel Tennis and well, surprisingly, my head may have been turned!
Padel Tennis is one of the fastest growing sports in the world. in Argentina, Spain and Mexico (to name a few), Padel is huge. In fact, in Spain, Padel is the second most popular sport after football and is played by 8 million people each month. Padel England's aim is to get 1 million Brits playing the game by 2015.
My first game of Padel ever was played against Frankie Langhan who amy just be destined to be future World number one. Frankie is the resident Padel Tennis Pro at David Lloyd Chigwell where the first ever Padel Tennis courts for David Lloyd Leisure in the UK have just appeared.
After my workout with Frankie he was leaving for a major Padel tournament in Mexico, so let's hope I helped to sharpen up his racquet skills... I wish!
Padel is an amazing game. It's played as a doubles game, it's fast, furious (when played by the Pros) and in some respects a fantastic combination of squash, badminton and tennis. After 20 minutes on court almost anyone with a minimum amount of eye-to-ball coordination can play and because the game starts with an underarm service (unlike tennis) it is easy to get a game going.
I loved it and after two sets I am a total fan.
I'm Keith Sammels, Creative Director at LAW Creative and if you would like to get the Padel tennis experience check out this Padel Tennis video made for David Lloyd Leisure.
There aren’t too many valid excuses why we shouldn’t join a health and fitness club! And with the new school term starting and a return to our regular routine David Lloyd leisure are encouraging members to join this September.
Some of the excuses we’re all guilty of making include:
“I don’t have time” We’re all time poor but we can all make time for the things that are important such as being fit and healthy
“I can’t afford gym membership fees” There’s no price you can put on your health. You might only need to sacrifice your weekly unhealthy take-away in return for your fitness membership.
So let this David Lloyd Leisure campaign created by LAW Creative encourage you to put your health and fitness first this Autumn, whatever the excuses might be! Will you be a Angel or Devil?
Join David Lloyd Leisure at www.davidlloydleisure.co.uk
The Menu Innovation Network’s annual menu innovation and development awards (MIDAS) have named David Lloyd Leisure; Best Sports & Leisure Menu 2011.
The Network enables group operators to share ideas and discuss issues with their peers working in the same and different sectors of the market to continually improve and satisfy the demands of consumers eating away from home.
Other MIDAS award winners in 2011 included InterContinental Hotels, Compass Group and JD Wetherspoon.
The new menu was designed and developed by LAW Creative under the direction of David Lloyd Leisure clients Andy Lowe and Kierson Benfield. Says Andy, Food & Beverage Manager; 'this is a really prestigious award and demonstrates the great work and effort being made in food and beverage at David Lloyd Leisure. As Europe’s premium sports, health and leisure operator it is fantastic to see our company has been recognised for the quality of our food and beverage offer in our DL Cafébars. This success is a reflection of many individuals in our organisation and the efforts of the food development teams who give their time to support the development of the club menus.'
Says Emma Mullings, Senior Account Manager at LAW Creative, ‘We are delighted that MIDAS has recognised our client for this work. In todays competitive food and beverage market place great design goes hand-in-hand with ‘menu science’ in ensuring that the customer experience is a pleasurable one. The key discriminators of great product and competitive price will however always be important too’.
If you would like to discuss award winning ‘menu science’ with LAW Creative please contact us at; keith.sammels@lawcreative.co.uk
See the difference for yourself. Extensive, high quality facilities. Expert advice to help you acheive your fitness goals. Friendly and safe environment for all the family. A wide variety of the latest classes and innovative activities.
Conceptualised with David Lloyd Leisure and written and directed by LAW Creative Director Keith Sammels.
Sammels says; "The video is now available to watch at davidlloyd.co.uk and brings to life the excellent experience of being a member of a David Lloyd Leisure club.".
With the completion of the rebranding of 14 Next Generation Clubs and 59 David Lloyd Clubs the opportunity to launch the new David Lloyd brand positioning ‘LIFE. Be fit for it’ was never more appropriate than January 2009.With a huge proportion of the population making their New Year’s resolution to get fitter, the campaign talks to all audiences: singles, couples, families and freedom-focused alike to promote the wealth of facilities at David Lloyd as well as the benefits of being fit for life!
1As part of a brand repositioning programme and to drive interaction with David Lloyd's members, LAW Creative with digital agency Evolving Media have lauched a new site for David Lloyd.The site features a members' area which allows them to book sessions, management tournaments and find suitable sporting partners.David Brosse, head of digital marketing for David Lloyd Leisure, said, the site was designed to improve retention rates and increase conversions. "There was significant room for improvement in serving our key audience in a more effective way," he said. "It was primarily a prospective site but we've added a members area as part of our strategy to interact more with our members." - New Media Age, Nov 2008.
LAW Creative has launched an international brand repositioning and business building programme for David Lloyd, the UK’s premier racquets, health and fitness group.The new brand reflects the premium position of the group and has included an update of the highly recognisable David Lloyd logo. The non-verbal trademark has been rescaled for added dynamism and clarity and the new colour palette, along with a new strap line ‘LIFE. Be fit for it’, has been launched in the UK and Continental Europe.
This innovative and engaging way of reminding us all that joining a health and fitness club can be more fun and better for us than 'chilling out' on the sofa, is part of a new outreach campaign for David Lloyd. The concept will be supported by promotional staff and collateral and will be seen in a multitude of outreach venues such as shopping centres. It is aimed at new member acquisition. No beers or crisps were consumed during the creation of this promotion at LAW Creative.
LAW Creative is a marketing and advertising agency | Hertfordshire | London Address: 4 Waterside, Station Road, Harpenden, Hertfordshire, AL5 4US. Tel: 01582 469 300 | Fax: 01582 460 050. Leisure at Work Communications Ltd trading as LAW Creative. Registered in England 3690515. © 2009 LAW Creative. All Rights Reserve.