Evoke Gaming offers a thrilling and enjoyable online gaming experience to millions of players through brands that include Redbet, Bertil, Vinnarum and MamaMia Bingo.

Covering online casino, live casino, sports betting, poker and bingo, Evoke Gaming brings a fully comprehensive package of fun yet responsible gaming experiences to its customers.

Advent Campaign

During the season of giving, EVOKE Gaming asked LAW Creative to create and develop an interactive digital advent calendar for their four core brands Vinnarum, Redbet, Mama Mia and Bertil.

With many online gaming brands running Christmas promotions, it’s a real challenge to engage users without offering just another lucrative reward. We wanted repeat visitors, actively returning to the promotion for more than just a ‘free spin’.


Ownable Icons

Each EVOKE Gaming brand consisted of four types of gamer, with some overlap. Our solution was to develop bespoke characters for each brand that would emulate the personality and persona for each target audience. We then brought the characters to life via an array of fun and festive styles and poses, all to be placed on affiliate graphics, targeted emails and the brand’s homepage to attract users to an interactive and engaging promotion page. Users would enter the page, play the game and reveal the daily pot prize to redeem.


By developing an interactive mechanic to engage the audience and reveal prizes, coupled with the introduction of a brand personality, EVOKE Gaming were ready to offer their gamers something exciting and different.