Guoman Hotels and a group of five star hotels located in London, each with its own distinct brand personality.
LAW Creative has worked on a number of group campaigns as well as individual hotel projects aimed at driving revenue to the various hotel functions including leisure sales, meetings and events and F&B.
Guoman New Year Sale Campaign
The key objectives of this campaign were to increase hotels bookings through Dec/Jan by promoting discounted rates and increase social media awareness among audience and increase followers/Likes.
LAW Creative developed the ‘Uncover London’s best kept secrets’ campaign to entice people to book and uncover ‘top secret’ London. The campaign released ‘hidden gem’ content via a variety of different channels both pre-booking and post-booking to provide additional value to the customer.
As part of the campaign LAW created external affiliate banners, display advertising, HTML emails and specific Twitter/Facebook content.
The competition generated 3434 signups on the Guoman Facebook page and acquired an additional 2425 fans.
On Twitter #UnlockLondon was created and used across all hotel individual Twitter pages. The total number of accounts reached with #UnlockLondon was 182,300 with the number of impressions of #UnlockLondon totalling 567,400.