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Holiday Inn in undertaking the biggest relaunch in the history of the hospitality industry. Over 3200 hotels in nearly 100 countries will be relaunched by the end of 2010.
The result will be a new Holiday Inn and Holiday Inn Express; fresh, modern and forward thinking, providing a consistent experience and redefining guests' expectations for service and quality in the mid-market hotel segment.
LAW Creative is helping to ensure new brand standards are applied to promotions, POS, digital and advertising materials across the group, in addition to working with Holiday Inn across a number of revenue generating marketing initiatives.
The new Holiday Inn London-Kensington Forum website designed and built by LAW Creative.
LAW Creative has recently launched the Park, Stay & Go website for InterContinental Hotels Group. The site features sixty participating Holiday Inn, Crowne Plaza and Holiday Inn Express hotels and aims to drive revenue through heightened awareness regarding the Park, Stay & Go product.
The site has been fully optimised for organic search and is fully content managed allowing hotels to update their individual pages easily and cost effectively.
Due to the massive opportunity identified by InterContinental Hotels Group, LAW Creative was asked to design and build the site in two weeks which was an extremely fast turnaround for a site of that size. LAW Creative duly delivered on time and on budget.
Visit the Park, Stay and Go Web site: www.parkstayandgo.com
Five Crowne Plaza and Holiday Inn hotels have joined together in partnership with LEGOLAND® Windsor to launch a new ‘Let’s Go Mini Break!’ website offering one and two night hotel packages including a two-day family pass for LEGOLAND® Windsor.The site features both hotel and LEGOLAND® Windsor information as well as including special offers and allowing users to book packages directly with their preferred hotel. It also actively encourages the user to sign up to the award-winning InterContinental Priority Club rewards programme.The e-marketing campaign will be supported by direct marketing and POS promotion. Integrated e-mail and site reporting will be able to track individual e-mail campaigns from broadcast through to; opens, clicks, website navigation and final bookings. This provides a powerful tool to analyse campaign success and return-on-investment.The site launched in April is already achieving bookings success.
To ensure the investment in building a new hotel or refurbishing an existing property generates the required return, all audiences need to be fully aware and keen to explore the new facilities.
The New Hotel Openings Toolkit for Holiday Inn properties arms stakeholders, franchisees and owned and managed properties alike with the tools to ensure that all audiences are communicated with at the right time in the right channels.
LAW Creative produced the tool kit with massive consultation with all relevant parties within IHG and are able to plan and execute complete campaigns or supply design and artwork assistance.
Providing hotels with local marketing advice and tools to generate Christmas bookings, ensures that activity is properly planned, well targeted and executed to maximum effect.
LAW Creative has developed a Christmas brochure and local marketing templates that can be personalised to each property’s requirements to stand-out amongst the competition and ensure brand consistency throughout the estate.
Incremental spend from hotel guests as well as attracting local residents into the property, can generate a substantial uplift in sales. Promoting value throughout the food and beverage outlets within the hotel reassures business and leisure travellers that great food at great prices can be enjoyed.
LAW Creative is a marketing and advertising agency | Hertfordshire | London Address: 4 Waterside, Station Road, Harpenden, Hertfordshire, AL5 4US. Tel: 01582 469 300 | Fax: 01582 460 050. Leisure at Work Communications Ltd trading as LAW Creative. Registered in England 3690515. © 2009 LAW Creative. All Rights Reserve.