Supporting 65 UK and Ireland managed hotels with engaging and revenue generating integrated marketing campaigns.
LAW Creative has been tasked with developing a wide variety of marketing communications for Holiday Inn. From multi-faceted leisure campaigns and award-winning meetings campaigns to the development of an automated marketing platform and a sales presenter web app used by 65 hotels to promote themselves, we’ve produced some highly successful and innovative work for Holiday Inn.
Holiday Inn Sales Presenter Web App
The IHG Sales Team required an effective, interactive and intuitive digital sales tool to showcase their 60+ centrally managed Holiday Inn and Crowne Plaza hotels to corporate customers, at the touch of a button.
LAW Creative designed, developed and built a data-driven, game-changing website app to serve up multiple hotel specific information in real time, with a complex filter system by search criteria, which we are told no other competitor is delivering via such a sales tool.
Within weeks of its launch, use by the sales team generated:
- 3 corporate sales leads worth £40,000
- 15 new high profile US contacts
- £300,000 enquiry from just one presentation
- Award winning – special commendation via HMA 2013
The sales team are off and running with a digital sales tool that has transformed meetings with clients. The sales presenter is getting rave reviews from the sales team at a very senior level. It’s best in class. David Collyer, Director of Marketing (UK&I)
Holiday Inn Meeting Campaign
The objectives were to raise awareness of Holiday Inn as a meetings venue, target geographic audiences, drive incremental revenue through stealing market share and encourage data capture. This truly integrated campaign reached prospective bookers through every channel. Targeted press advertising, web banners and emails: all trackable thanks to unique coding. Media channels were chosen to maximise exposure, every hotel featured POS and our dedicated meetings landing page screened a campaign-specific video with compelling reasons to book Holiday Inn meetings.
The campaign was a huge success generating the following results:
- 406% ROI (targets met very quickly, and far exceeded original targets
- Increased brand awareness for meetings, conferences and events (BDRC)
- Award-winning (HMA best agency campaign and MIMA Silver)
- Reached more than 3 million people
Stay Playful This Easter
This visually engaging, fully integrated marketing communications campaign by LAW Creative is aimed at attracting guest nights to Holiday Inn and Crowne Plaza during the Easter break and throughout the Spring period.
With more Spring Bank Holidays than ever before potential guests are invited to make the most of the two long weekends and discover beautiful Britain with a UK leisure break. Family rooms are on offer at 65 hotels nationwide.