IHG Business Rewards


Happy 1st Birthday IHG Business Rewards

In the competitive modern marketing landscape, making the most of every opportunity can be the key to success. IHG and LAW Creative have developed an idea that does just that for IHG Business Rewards, a relatively new loyalty scheme that’s been extremely successful in attracting meeting and event bookers.

We created an interactive microsite to celebrate Business Rewards’ 1st Birthday. The objective was to celebrate the scheme’s 1st birthday with members, thank them for their loyalty, raise awareness of the rewards programme and IHG itself.




The functionality of this simple, charming microsite allowed members to light the sparkler in the cake, which then sparkled brightly before revealing a prize, with an engaging attractive effect that raised a smile – and a welcome bonus of reward points. The site was created in 11 languages and generated well over 40,000 unique visits during the first week, making a very happy birthday for IHG Business Rewards.