Massarella Catering Group Ltd provides catering services within shopping centres, department stores, garden centres, retail and leisure outlets.
Massarella Catering Group works with LAW Creative on café development, in-store restaurant and bar promotion, product development and direct marketing.
House of Fraser Restaurant Branding
House of Fraser is one of best known names on the high street with over 62 enviable locations across the UK and Ireland. Renowned for it’s designer brands and exclusive collections, House of Fraser offers luxurious items at affordable prices.
LAW Creative’s new restaurant branding and promotion for client Massarella Catering, seeks to give new relevance to several House of Fraser restaurants.
House of Fraser Telford has recently launched a new restaurant ‘Restaurant. Eat Fresh. Refresh’ which embraces local produce from the ‘heart of England’ supporting local farmers and initiatives in the region. Combining the line ‘We LOVE local’ with bespoke photography to evoke the ethically sourced, delicious menu has provided the restaurant with a suite of inspiring and appealing in-restaurant menus, window graphics, directional signage, shelf edge labels and posters which can’t help but encourage more shoppers to enjoy the local fare.
The scheme can also be seen in other House of Fraser restaurants where the seamless connection between fashion and food, and of course House of Fraser’s own brand, are demonstrated in designs that are bright and fashionable, using lines like ‘Love our New Collection’ and ‘Must haves’.