Spirit Health Clubs
Spirit Health Clubs offer a flexible approach to health and fitness offering short term memberships and an excellent variety of membership benefits.
Members feel comfortable and at ease at Spirit Health Clubs.
With a great, social atmosphere and friendly staff who are as committed to member’s long term goals as they are.
The IHG Group brand continues to work with LAW Creative and is experiencing record levels of member recruitment and retention.
Visit the website: spirithealthclubs.co.uk
With site traffic reaching 50% from mobile devices the decision was made to redesign and rebuild the Spirit Health Clubs website using a mobile responsive layout. The layout would encompass three key break-points for desktop, tablet and mobile, with intermediates on more demanding layouts such as the homepage. UI and UX improvements were made and a new Umbraco CMS was installed making it easy for club managers to update their pages.
Since the new website went live we have seen an increase in visits of 123%, when compared to the previous period. We can also see that the redesigned website has seen an increase of 5.3% on visit duration and 6.14% on pages per visit (year on year). The renewed design is proving beneficial to users (mobile in particular) who are staying on the site for longer and visiting more pages as a result of the responsive layout. Search traffic from Google is up by 30.29% when compared year on year.
Spirit Health Clubs Experience Video
LAW Creative was tasked with developing a ‘brand experience’ video to show prospective members the excellent facilities and member benefits.
The video script was written to tell the story of a mother and daughter’s time at a Spirit Health Club showing fitness classes, personal training and spa treatments.