Good Food Group is a major food producing company based in Denmark.
LAW Creative helped to publicise the ever-popular product range of reduced sugar and 100% fruit jams marketed by Streamline Foods in the UK.
Reduced Sugar Jam Campaign
The inevitable battle for major supermarkets’ shelf space will always be driven by consumer preference and end user loyalty.
'Jam packed with 100% Fruit' and '0% Sugar. 100% Fruit' ran as trade and consumer advertising as well as a targeted email campaign to increase visibility and awareness at a time when healthier eating is top of mind for many of us!