A TRULY GLOBAL CAMPAIGN


A TRULY ORIGINAL CAMPAIGN

A TRULY ORIGINAL CAMPAIGN

The way to success, and happiness, is to follow your heart, love what you do and give it all you've got. To be not a follower but to be true to yourself. To be an original. That's what this campaign is all about.

We've brought a completely new language to a sector characterised by safe product photography and 'me too' messaging. We've given TRW Aftermarket a human face that gives huge standout in a crowded marketplace. This campaign has the power to engage, motivate and do no less than promote a whole new culture of shared experience and dedication within TRW, as well as genuine loyalty and trust from its customers. It's a new face for TRW, a new face for B2B automotive and a truly original campaign. TRW's excellence comes from the dedication, capability and creativity of its people, True Originals with real passions and values drive them in both their private and working lives, enhancing everything that they do. This campaign tells their stories, showing that TRWs parts excel because its people excel.


A TRULY INTEGRATED CAMPAIGN

True Originals is an infinitely campaignable, totally joined-up concept that can run and run and run, telling stories about the originality of TRW people, products and services all around the world and making a memorable, human connection with TRW customers on all channels, including video, web, press ads, email, social media, exhibitions and beyond.

 

"The 'True Original' multi media, ten country, marketing campaign has been a resounding success"

Kevin Price, TRW Marketing Manager

A TRULY SUCCESSFUL CAMPAIGN

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