Retail is a fast-moving environment. TUI wanted to encourage customers to book immediately to get the best deals and secure free child places for their 2017 summer holiday. Their shop windows give them the perfect vehicle to attract customer attention.
LAW Creative developed a series of highly visible window posters that create a sense of urgency using a sequence of holiday-related images. The concept also translated well for TUI’s Travel Money product. As part of this campaign internal POS was also developed to highlight key destinations that needed support.
The campaign was launched in June 2017.