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Marketing Glossary

URL

A web address, e.g. www.lawcreative.co.uk

SEO

Search Engine Optimisation

SERPs

Search Engine Results Pages. The list of web pages that a search engine lists when a user performs a search.

PPC

Pay-per-click refers to an online advertising model that works by charging for each time an advert is clicked on, e.g. Google AdWords.

Organic

In terms of search engine traffic, this refers to traffic from the search engine’s natural search results, as opposed to its paid sponsorship such as Google Clicks.

 

LAW Creative is a marketing and advertising agency | Hertfordshire | London
Address: 4 Waterside, Station Road, Harpenden, Hertfordshire, AL5 4US.
Tel: 01582 469 300 | Fax: 01582 460 050.
Leisure at Work Communications Ltd trading as LAW Creative.
Registered in England 3690515.
© 2009 LAW Creative. All Rights Reserve.