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Creative marketing

There have been times in the not too distant past where creativity in some agencies has taken precedence over return-on-investment. Today, as we slowly emerge from the worst recession on record, creativity for creativity’s sake is very firmly off the agenda. Work can be creative but it should always be relevant and measurable. Whatever the strategy, be it awareness or sales, or both, clearly measurable results for every pound spent is essential.

“...we have helped one leisure-based client achieve sales that are 36% up on the same period last year.”

And for most clients right now, no measurable ROI means no direct mail, no advertising, no promotion and quite simply… no campaign!!

At LAW our creative execution speaks for itself. But we are, without doubt, a business-led agency in terms of focusing very firmly on our client’s business objectives.

Using our experience, intuition, planning processes and proven expertise within the leisure, retail and hotel business, we can help you to achieve the results you seek and need.

This autumn, using our particular brand of creative marketing we have helped one leisure-based client achieve sales that are 36% up on the same period last year. An enviable result. And another hit challenging registration targets for an exciting new on-line offer.

Law Creative is fully digitally enabled and this week alone we have launched two brand new websites aimed at achieving additional sales for our InterContinental Hotels Group client; www.hikensingtonforumhotel.co.uk and www.parkstayandgo.com. LAW Creative is a business-led, integrated marketing communications agency. The agency offers to share its experience gained in working with an impressive portfolio of blue chip clients to assist you in achieving your goals in these challenging times.

If you would like to know how our special brand of creative marketing can positively affect your campaign objectives then simply contact: brett.sammels@lawcreative.co.uk