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Social Media Marketing (SMM)

Everyone is having the conversation about your brand, product or service, so it’s imperative that you engage in the debate. Huge consumer insights can be gained from discussion that can ultimately lead to increased revenues and brand loyalty.

SMM is fast becoming a major influencer in the race for brand preference and recognition. But creating a social media marketing campaign can be confusing.

At LAW Creative we aim to find the right social medium to assist with your marketing objectives and engage your customers. Twitter may be all the rage, but is it the right forum to achieve your particular ambitions and goals?

Objective

What is your objective? Are you trying to raise brand awareness; generate traffic to your website; address negative forum messages; promote an offer or product?

Audience

Assess your target audience and what they are interested in. Each audience will have a particular set of social channels they use and have particular ways of using them.

Strategy

How are you going to deliver your objective now you have identified your audience? Do you assign brand champions within your business or do you engage with your brand antagonists inviting them to discuss how you could improve your business in their eyes?

Technology

Now is the time to choose the marketing channels and technology to implement your strategy. If you want to keep your customers informed instantly of news then Twitter might be right. However, if you want to understand your customers thoughts and needs in greater depth creating a community or influencing an existing one will be the most effective solution.

Following our four-step social media marketing plan will put your brand on the way to acceptance and recognition in this powerful new media territory.