• Services
• Creative Marketing
• Hotel Marketing
• Integrated Marketing
• Strategic Planning
  • Our Planning Processes
    • Baseplan
    • Metroplan
    • Optimal Resource Plan
• Internal Communications
• Digital Marketing
• Video

What's the problem?

• Business, brand and communications level
• Stakeholder input and ownership
• Where are and where do we want to be?

Immersion, explore and unearth insights

• Data mine, challenging assumptions
• Market analysis
• Insight search and brandscape
• Learning plan

Test initial hypotheses

• Research key knowledge gaps
• Deeper understanding through
• innovative and relevant research

Create motivating, distinctive, ownable brand positioning ideas

• Develop distinctive, motivating, ownable brand positioning
• Interlocking tools to stimulate ideas and generate options

Test, debate and define optimum positioning route

• Qualitative research to develop and evaluate positioning ideas

Integrated communications planning

• Interlocking Planning tools to engage consumer’s perceptual and behavioural response
• Links business to consumer to communications objectives

Creative execution

• Creative briefs for each channel
• Creative output evaluated at Idea level

Qualitative research to develop and select optimal route

Ensure consistency in all brand expression

• Brand positioning and identity template