Social Media Marketing

Everyone is having the conversation about your brand, product or service, so it's imperative that you engage in the debate. Huge consumer insights can be gained from discussion that can ultimately lead to increased revenues and brand loyalty.

At LAW Creative we aim to find the right social medium to assist with your marketing objectives and engage your customers. Twitter may be all the rage, but is it the right forum to achieve your particular ambitions and goals?

What is your objective? Are you trying to raise brand awareness; generate traffic to your website; address negative forum messages; promote an offer or product?

If you have a business, regardless of whether you sell on the web, you will definitely need a strong social media plan to take advantage of your future potential.

Audience

Assess your target audience and what they are interested in. Each audience will have a particular set of social channels they use and have particular ways of using them.

Strategy

How are you going to deliver your objective now you have identified your audience? Do you assign brand champions within your business or do you engage with your brand antagonists inviting them to discuss how you could improve your business in their eyes?

Technology

Now is the time to choose the marketing channels and technology to implement your strategy. If you want to keep your customers informed instantly of news then Twitter might be right. However, if you want to understand your customers thoughts and needs in greater depth creating a community or influencing an existing one will be the most effective solution.

Social Media Marketing Linkedin

Precision targeting and cost per click will provide you exact exposure to the right users.

Social Media Advertising

Tremendous user growth rates and excellent click-through rates have made social media advertising a hot trend in online marketing.

We offer fully integrated Social Media Advertising services to increase:

  • Website Traffic
  • Brand Awareness
  • Engagement with Prospects / Customers
  • Brand Reputation
  • Lead generation
  • Product / Service Feedback
Social Media Advertising

Advertising on Facebook

Facebook, Twitter and LinkedIn amongst others all have various demographic user profiles and use cases that do provide excellent advertising opportunities.

For your advertising on Facebook we use the following approach

1. Identify your goals

Running a campaign on Facebook needs clear goals. What you can achieve includes: increasing likes on the company's Facebook page, increasing traffic to the website, building brand awareness, selling products or generating leads.

2. Find your audience

Different targeted audiences use meet and communicate in different networks. We research where your potential buyers have for high engagement and high relevancy.

3. Focus on high relevancy

We utilise Facebook's innovative ways to target advertising messages, based on the overwhelming amount of data they keep about their users. We consider the exact users you want to reach, who they are, what they do for work and leisure, their interests, hobbies etc.

4. Engage with your potential buyers/customers

Engagement, click-through and conversion rates become much higher when there's a clear call to action. Click a button, complete a form, post something in any way making an ad unambiguous will drive engagement to a much higher level. Advertising on Facebook is social and about engagement.

Facebook Ads - Increase your exposure

Facebook Ads can be applied as an alternative, or supplement, to Google Adwords, for promoting a Facebook fan page or a website. Facebook advertising is the placement of ads on highly targeted, demographically segmented Facebook user profile pages.
Precision targeting and cost per click will provide you exact exposure to the right users.

We will provide you with detailed Facebook advertising cost, an integrated social media advertising reporting framework and constant optimising of your campaigns.

Facebook Promotions

Facebook promotions are an effective way to engage or gain more fans for your fanpage or hits to your website. We build fans through sweepstakes, sign-up forms or surveys or drive sales through group deals or coupons. To engage with your fans we provide you with photo or video contests, trivia or quizzes.

Unless you are able to fully focus on researching every social media service available, what is trending and how it will help promote and sponsor your web presence positively, outsourcing social media marketing strategies should be your target.

Social Media Management

Social media management is an essential element of streamlining and maintaining fresh, interesting and engaging content, as well as establishing the policies and parameters all of which are suited and customised to your particular business and/or organisation. Putting into place a coherent social media plan is perhaps the single most important element of an interactive, engaging and successful social media process.

Before embarking on a costly and sometimes ill advised social media service as an element of your web presence, it is essential that a coherent social media plan has been outlined, formulated and agreed upon and that suitable social media management tools are in place. Social media marketing is evolving rapidly and incorporates media outlets including but not limited to Twitter, Facebook, YouTube, LinkedIn and MySpace to mention just a few examples of the hundreds of social media hub sites scattered across the internet.

Unless you are able to fully focus on researching every social media service available, what is trending and how it will help promote and sponsor your web presence positively, outsourcing social media marketing strategies should be your target. Outsourcing to a marketing and research company which constantly researches current and emerging trends is the most cost effective and efficient method of social media management, has many benefits and zero risk.

Indeed, for the uninitiated social network marketer there are hundreds of social media management tools but knowing which ones are suitable and which will extend the best returns on investment; however, whichever method of management or social media processes you end up using, there should always be a seamless integration between these and other web presence outlets.

Social media has moved on apace and is now a serious marketing tool; unlike the early days when Twitter and Facebook were all about individuals letting each other know when they arrived home from a night out and what they had for breakfast the following day. Social media is a powerful marketing tool, but in the wrong hands it can fall far short of its potential, and that potential is evolving and changing almost daily.

If you have a business, regardless of whether you sell on the web, you will definitely need a strong social media plan to take advantage of your future potential; for more information and to take advantage of our social media management services, contact the team today either by email or phone to find out how they harness the power of social media for you and your business potential.