Carlson Rezidor Campaign

Carlson Rezidor Campaign

A strategic, integrated marketing communications solution for Meetings and Events at Radisson Blu and Park Inn by Radisson.

The Opportunity

The Rezidor Hotel Group saw potential to develop their Radisson Blu and Park Inn by Radisson hotels as providers of Meetings & Events and asked us to provide a compelling positioning to ensure a differential advantage that appeals to potential clients.

The Solution

Our multi-channel campaign demonstrates a deep understanding of the emotional importance of what meetings and event organisers are responsible for and establishes empathy with, and commitment to, bookers and corporates alike. This proposition is expressed in an arresting and distinctly different way from other M&E providers across training, film, advertising and digital content.

The Results

A campaign with strong standout, emotional engagement and the potential to deliver excellent commercial performance.

Carlson Rezidor