Smart thinking is what differentiates LAW Creative and drives success, both for our clients and for us. Our skill is to get to the nub of the issue fast, and then apply a sound strategic framework that is informed, well-reasoned and has some hefty objectives for our award-winning creatives to deliver. We assess that work based on our own criteria and judgement before it goes anywhere near our clients. And the only awards we want to win are the ones judged on commercial results. Smart thinking. It’s worth thinking about.