As an advertising agency we often rely on our partner companies to deliver our strategic and creative vision for our clients. Every year highly professional film production companies, CGI experts and photographic businesses assist us in bringing our vision to life and telling our stories.
Archives for the year 2017
“Do you wanna build a snowman?” sings Anna in Disney’s festive classic Frozen. Our answer is, “Yes, we do!”
We’re proud to announce that Iggy – the prize-giving snowman we created for IHG® Rewards Club’s 2016 advent campaign – is back by popular demand for a second festive season. Each year Iggy invites members and non-members alike to play a new game. This year, it’s Iggy’s Snow Globe Shake up, in which Iggy travels the globe finding prizes for you.
LAW Creative hit the tracks for ZF SACHS. This time in Madrid to film the ultimate FIA European Truck Racing Championship of the year. We featured Jochen Hahn, driver and owner of Team Hahn a popular driver in the championship. This is the second in a series of films, by LAW Creative for ZF SACHS in addition to advertising content that illustrates ZF SACHS products and the extreme conditions in which they thrive. Look out for the forthcoming film and campaign.
Now in its 10th year, the Beazley’s Designs Of The Year exhibition brings together over 60 global projects across six categories: Architecture, Digital, Fashion, Graphics, Product and Transport featuring film, virtual reality, audio and objects representing the breadth and variety of this year’s designs.
This blog is edited from an article written in Wired Magazine (http://www.wired.co.uk/article/chinese-government-social-credit-score-privacy-invasion) by Rachel Botsman. It paints such a dramatic picture of the way that we might be living soon – and very soon, in China – that we thought that we should point you towards the full article. Welcome to the future.
Strategy! That’s a scary word, sometimes isn’t it? Well, it shouldn’t be. It really should make things simpler, and be based on facts, rather than something that makes things more complicated. The strategy of any project provides the building blocks of success; the most powerful creative is guided by a robust and thought-out strategy.
This year, Nike launched The Ten, a reinvention of ten iconic trainer designs by Virgil Abloh, the fashion designer of the new up-and-coming street wear brand OFF WHITE. The project was completed in an insane ten-month timespan in what turned out to be one of the fastest and most ambitious collaborations ever completed by Nike.
OK relax. Rock and roll marketing isn’t a new LAW Creative brand. But everything can’t be about work can it? So I am sharing a couple of pics of my brand new Fender Telecaster guitar. It has just arrived in the UK from Fender in Corona, California.
It’s worth thinking about. Think. Create. Deliver. Succeed. Whatever your strategic and creative aspirations we can help.
LAW Creative is proud to announce that we have won two OttoCar awards for the TRW True Originals campaign. The awards are presented at the Autovision 13th International Automotive Film and Multimedia Festival, part of the prestigious International Motor Show (IAA) held in Frankfurt, Germany.
Visitors to the current V&A exhibition Pink Floyd: Their Mortal Remains enter via an oversized recreation of the black Bedford van that took them from gig to gig in the mid 60’s. The band customised the van with a single white diagonal line that gave it massive standout wherever it went.
LAW Creative has launched a global brand campaign for SACHS.
It’s official – the world’s favourite colour is green.
You hit on an idea for a great blog post that has the potential to be widely read and shared, driving lots of quality traffic to your websites, generating leads and, ultimately, sales.
A recent study by Kalibri Labs for the Hospitality Asset Managers Association found the cost of guest acquisition has risen in recent years, increasing at twice the rate of RevPar. These costs include OTA commissions, PPC and other marketing costs. The end result is reduced profitability and ROI for hotels.
This year is the 70th anniversary of Ferrari’s very first car, and to mark the occasion the Goodwood Festival of Speed hosted a fabulous line up of some of the Italian team’s greatest single-seaters, sports racers and those classics that command $30m+.
Nothing beats the atmosphere, the thrill, the rush of the racetrack and we’ve been lapping it up (pun intended) on a high-octane shoot for a new client that’s right at the heart of it.
The iPhone and the skateboard may not instantly seem like objects that would sit easily alongside each other in a design exhibition but they are connected by two powerful concepts. One: they are both great designs, and two: they have both brought, in their own way, personal liberation.
The beginning of any successful campaign strategy is to understand the market data and customer insight.
This summer I am “braving the shave” in support of Macmillan Cancer Support in memory of my grandad, who I lost five years ago.