Archives for the year 2017

Thank You To Our Film Makers
December 19, 2017

Thank You To Our Film Makers

EXECUTIVE CREATIVE DIRECTOR

As an advertising agency we often rely on our partner companies to deliver our strategic and creative vision for our clients. Every year highly professional film production companies, CGI experts and photographic businesses assist us in bringing our vision to life and telling our stories.

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DO YOU WANNA BUILD ENGAGEMENT?
December 11, 2017

DO YOU WANNA BUILD ENGAGEMENT?

EXECUTIVE CREATIVE DIRECTOR

“Do you wanna build a snowman?” sings Anna in Disney’s festive classic Frozen. Our answer is, “Yes, we do!”

We’re proud to announce that Iggy – the prize-giving snowman we created for IHG® Rewards Club’s 2016 advent campaign – is back by popular demand for a second festive season. Each year Iggy invites members and non-members alike to play a new game. This year, it’s Iggy’s Snow Globe Shake up, in which Iggy travels the globe finding prizes for you.

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The Extreme Team
November 9, 2017

The Extreme Team

CREATIVE DIRECTOR

LAW Creative hit the tracks for ZF SACHS. This time in Madrid to film the ultimate FIA European Truck Racing Championship of the year. We featured Jochen Hahn, driver and owner of Team Hahn a popular driver in the championship. This is the second in a series of films, by LAW Creative for ZF SACHS in addition to advertising content that illustrates ZF SACHS products and the extreme conditions in which they thrive. Look out for the forthcoming film and campaign.

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DESIGNS OF THE YEAR
November 3, 2017

DESIGNS OF THE YEAR

HEAD OF COPY

Now in its 10th year, the Beazley’s Designs Of The Year exhibition brings together over 60 global projects across six categories: Architecture, Digital, Fashion, Graphics, Product and Transport featuring film, virtual reality, audio and objects representing the breadth and variety of this year’s designs.

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October 13, 2017

Think. Create. Deliver. Succeed.

HEAD OF COPY

Strategy! That’s a scary word, sometimes isn’t it? Well, it shouldn’t be. It really should make things simpler, and be based on facts, rather than something that makes things more complicated. The strategy of any project provides the building blocks of success; the most powerful creative is guided by a robust and thought-out strategy.

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The Ten
October 9, 2017

The Ten

Designer

This year, Nike launched The Ten, a reinvention of ten iconic trainer designs by Virgil Abloh, the fashion designer of the new up-and-coming street wear brand OFF WHITE. The project was completed in an insane ten-month timespan in what turned out to be one of the fastest and most ambitious collaborations ever completed by Nike.

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Rock and Roll Marketing
September 29, 2017

Rock and Roll Marketing

EXECUTIVE CREATIVE DIRECTOR

OK relax. Rock and roll marketing isn’t a new LAW Creative brand. But everything can’t be about work can it? So I am sharing a couple of pics of my brand new Fender Telecaster guitar. It has just arrived in the UK from Fender in Corona, California.

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Smart Thinking
September 21, 2017

Smart Thinking

EXECUTIVE CREATIVE DIRECTOR

It’s worth thinking about. Think. Create. Deliver. Succeed. Whatever your strategic and creative aspirations we can help.

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September 12, 2017

LAW win two awards at IAA

Account Director

LAW Creative is proud to announce that we have won two OttoCar awards for the TRW True Originals campaign. The awards are presented at the Autovision 13th International Automotive Film and Multimedia Festival, part of the prestigious International Motor Show (IAA) held in Frankfurt, Germany.
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SHINE ON
September 4, 2017

SHINE ON

HEAD OF COPY

Visitors to the current V&A exhibition Pink Floyd: Their Mortal Remains enter via an oversized recreation of the black Bedford van that took them from gig to gig in the mid 60’s. The band customised the van with a single white diagonal line that gave it massive standout wherever it went.

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ROI FOR HOTELS
August 4, 2017

ROI FOR HOTELS

EXECUTIVE CREATIVE DIRECTOR

A recent study by Kalibri Labs for the Hospitality Asset Managers Association found the cost of guest acquisition has risen in recent years, increasing at twice the rate of RevPar. These costs include OTA commissions, PPC and other marketing costs. The end result is reduced profitability and ROI for hotels.
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70 Years of Ferrari
July 27, 2017

70 Years of Ferrari

DIRECTOR

This year is the 70th anniversary of Ferrari’s very first car, and to mark the occasion the Goodwood Festival of Speed hosted a fabulous line up of some of the Italian team’s greatest single-seaters, sports racers and those classics that command $30m+.
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RUSH
July 19, 2017

RUSH

CREATIVE DIRECTOR

Nothing beats the atmosphere, the thrill, the rush of the racetrack and we’ve been lapping it up (pun intended) on a high-octane shoot for a new client that’s right at the heart of it.
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CALIFORNIA DREAMING
July 17, 2017

CALIFORNIA DREAMING

EXECUTIVE CREATIVE DIRECTOR

The iPhone and the skateboard may not instantly seem like objects that would sit easily alongside each other in a design exhibition but they are connected by two powerful concepts. One: they are both great designs, and two: they have both brought, in their own way, personal liberation.
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Finalist 2018

Finalist 2018

Best Limited Budget campaign
BOGE - Perfect Control campaign
Finalist 2018

Finalist 2018

Best Multichannel campaign
SACHS BMW Motorsport DTM campaign
Winner

Winner

Most Creative Activity By An Agency
Radisson Blu and Park Inn by Radisson
Finalists 2018

Finalists 2018

The Drum RAR Awards
Gold

Gold

Integrated Communication
ZF Aftermarket
Silver

Silver

Product Films: Suppliers
ZF Aftermarket
Finalists 2018

Finalists 2018

Best Commercial Film
SACHS DTM Campaign
Winner

Winner

Best Agency Campaign
InterContinental Hotel
Silver

Silver

Best Brochure
Butlins Events
Gold

Gold

Best Brand Marketing Campaign
Butlins Events
Winner

Winner

Business Processes And Methods
TRW Sales Presenter
Finalist

Finalist

Corporate Advertising
TRW Automotive Aftermarket
Winner

Winner

Best Website
TRW Automotive Aftermarket
Bronze

Bronze

Best B2B Campaign
TRW Automotive Aftermarket
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