Survival means many things during these unprecedented and challenging times. Are our relatives safe from the outbreak of Covid-19? How can we see those we love and check they are ‘OK’? Where can we get our food and supplies from, without spreading the virus? How are health systems coping? What will happen to the economy? The list is endless. Let’s pray the pandemic isn’t.
Archives for the year 2020
The temptation to stop all marketing in these uncertain times is overwhelming: the world is grinding to a halt, customers have stopped buying and the business looks like all overhead and no income.
With thousands of people likely to be working from home this week due to the global pandemic of Covid-19, whether you’re new to this or a veteran, staying motivated is key.
At times like this (unprecedented times which, thankfully, don’t come around very often) it can be hard to know what to do for the best. Of course, the health of the nation – and the planet – is the single most important thing on everyone’s mind. Yet, we have to think about what happens when all of this is over too. Yes, no one is going out at the moment. But at some point, they will. And it’s then that those brands that were brave during the darkest times will reap the greatest reward.
It’s been on everyone’s minds for a while now. Whispers, murmurs and rumblings of it since early last year at least. An economic downturn was feared, and now a recession could be around the corner, accelerated perhaps by the terrible developments of the coronavirus pandemic. It may have happened sooner or later but it’s time to say the “R” word.
LAW Creative is putting contingency plans in place to maintain an uninterrupted service during the coronavirus crisis. All correspondence will be answered as normal and our number one priority is that all client needs will be addressed.
In a competitive process, LAW Creative has been appointed to the IHG® Boutique Roster, providing integrated marketing services.
InterContinental® Hotels Group (IHG) is one of the world’s leading hotel companies with 5,903 open hotels globally.
I recently attended an annual event exploring all things ‘branded content’. It was a day filled with guest speakers and panels of industry experts discussing everything from key case studies to the role of influencers, and how they see branded content changing in the future.
It is certainly true that marketing agencies and marketing services are fragmenting and that some clients are moving towards a more project-led stance.