At times like this (unprecedented times which, thankfully, don’t come around very often) it can be hard to know what to do for the best. Of course, the health of the nation – and the planet – is the single most important thing on everyone’s mind. Yet, we have to think about what happens when all of this is over too. Yes, no one is going out at the moment. But at some point, they will. And it’s then that those brands that were brave during the darkest times will reap the greatest reward.
Blog posts by Dave Washer
The world was a lot different back in 1989. Ronald Reagan was President, Facebook was still 15 years away and, after 28 years, the Berlin Wall came crashing down. It was also the year which marked the opening of the Design Museum – the world’s leading museum devoted to contemporary design.
When it comes to design, inspiration can strike at any time. It could be a programme seen on television or a piece of architecture glimpsed on holiday. It could be a scene in a movie or a coffee table book left casually lying around at a friend’s house.
Gustave Flaubert said that, in order to be original in your work, you should be orderly in your life. It’s an interesting quote and one that I think of when I consider the creative process. As copywriters, designers and art directors (and beyond that, an agency of people who put creativity at the core of all we do) we aim for creative excellence with every project we work on.
As part of our commitment to help local schools and encourage the next generation of marketing professionals, we offer work experience opportunities to students. 16-year-old Lucy Barter was one such student, who spent time with us recently at our offices in Harpenden.
Bob Dylan once said that ‘inspiration is hard to come by… you have to take it where you find it’. As a creative, I find this assertion both uplifting and challenging.