Ah, the smell of Christmas is in the air. Quite literally – it’s the time when we get bombarded with fabulous commercials with the highest possible production values that assault our senses, with gold and glitter that exude impossible, inconceivable luxury. Yes, it’s fragrance time again.
Blog posts by David Hankinson
This autumn we have had the privilege of launching a major innovation for the future of automotive – the TRW Electric Blue Brake Pad, the world’s first aftermarket pad for electric vehicles.
From smart appliances to satellites, artificial intelligence to internet culture, the current exhibition The Future Starts Here at the V&A, London, displays over 100 emerging technologies.
There may be life on Mars, we heard this summer, after scientists discovered a liquid water lake on the red planet, but there certainly is life in this campaign for Radisson Hotel Group.
My favourite book on sport is On Penalties by Andrew Anthony. It was written in 2001, when, after losses in two World Cups and one European Championship, an England defeat on penalties seemed to have become inevitable.
As the world is gripped once again by football fever we’ve just launched a campaign in Mexico for BOGE that capitalises on the thrill of the game. But what really makes it a winner is that it also strengthens the brand’s reputation as a shock absorber manufacturer, which, like the world’s greatest players, can deliver perfect control.
On visiting this year’s Sony World Photography Awards I was sold on the marketing boast that this is, ‘the world’s most diverse photography competition’.
LAW Creative has been added to the Nuffield Health marketing agency roster following a comprehensive selection process. The agency has been tasked with a number of key integrated marketing communications initiatives.
Great brands truly do get under the skin, and that statement was never truer than when applied to Ferrari by the Design Museum in November as the title of a major exhibition currently running in praise of the brand.
Now in its 10th year, the Beazley’s Designs Of The Year exhibition brings together over 60 global projects across six categories: Architecture, Digital, Fashion, Graphics, Product and Transport featuring film, virtual reality, audio and objects representing the breadth and variety of this year’s designs.
Visitors to the current V&A exhibition Pink Floyd: Their Mortal Remains enter via an oversized recreation of the black Bedford van that took them from gig to gig in the mid 60’s. The band customised the van with a single white diagonal line that gave it massive standout wherever it went.
It’s official – the world’s favourite colour is green.
Our film work takes us to some pretty exciting places.
This month, we’ve been rolling our cameras on the racetrack for one of our clients. The beautiful sounds of those finely-tuned engines are still ringing in our ears, and we’ll bring them to you when we launch our film, but some of the sights are here for you to enjoy.
For getting a great last-minute holiday deal.
With perfect timing, LAW Creative has developed a series of bright, summery window ads for TUI, capturing the attention of customers in need of some well-earned holiday R&R (and some well-earned holiday spends).
It’s appropriate that Tate Britain is currently staging its biggest ever exhibition in celebration of David Hockney, since ‘bigness’ has been a recurring theme of Hockney’s career. The title of arguably Hockney’s most famous work, focussing on a colossal spume of water climbing into the air after an unseen figure has dived into an LA swimming pool, was called was A Bigger Splash.
If you’ve been following the blog you’ll know that I’ve now been upstaged by a figure who’s small but perfectly formed and uncannily like me but who is a product of a new age in marketing. It’s a 3D print of myself created by Backface, a studio that’s refined a 3D printing process to achieve a quality that we at LAW Creative haven’t seen bettered.
An uncannily familiar little chap arrived in the post today here at LAW Creative.