Blog posts by Keith Sammels

Just pack it in now, please.
January 18, 2019

Just pack it in now, please.

EXECUTIVE CREATIVE DIRECTOR

Whatever your views are on the effect of waste on climate change some things are self-evident.

1. It can’t be a good thing for us to be throwing away more and more packaging.
2. A lot of packaging is annoying and not user-friendly.
3. Some of it is downright dangerous.

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YOUNG HOTEL MARKETERS. 2 OPPORTUNITIES. ONE AWARD.
October 30, 2018

YOUNG HOTEL MARKETERS. 2 OPPORTUNITIES. ONE AWARD.

EXECUTIVE CREATIVE DIRECTOR

Congratulations. If you are reading this, you are probably already on the path towards discovering the full potential of the first opportunity – the fantastic scope that exists in being able to pursue a marketing career in one of the most dynamic categories of any global business – the hotel and ‘away from home’ experience sector.

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THE WORLD’S BEST CHEESECAKE
September 26, 2018

THE WORLD’S BEST CHEESECAKE

EXECUTIVE CREATIVE DIRECTOR

Well, I guess the marketing idea if you are a cheesecake is to be the best cheesecake in the world. Now, I haven’t tried them all but this one is available at The White Chocolate Grill in Scottsdale, Arizona.

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FIVE REASONS WHY BRANDS NEED FILM
September 25, 2018

FIVE REASONS WHY BRANDS NEED FILM

EXECUTIVE CREATIVE DIRECTOR

In just a short space of time, the smartphone has become a fast, convenient way for people of all ages to access content. And the more we use our smartphones, the more we watch video.

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Indies can be Superheroes
July 23, 2018

Indies can be Superheroes

EXECUTIVE CREATIVE DIRECTOR

Every day this agency fills with a brave band of people who are often starting a long shift in pursuit of the excellent work that delivers the challenging and complicated objectives of our clients. The passion, dedication, laughter and comradeship that this amazing industry engenders will, for most people that work in it, create an amazing lifetime’s obsession.

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THINK. CREATE. DELIVER. SUCCEED.
July 13, 2018

THINK. CREATE. DELIVER. SUCCEED.

EXECUTIVE CREATIVE DIRECTOR

If your integrated communications could use a shot in the arm to ensure you stay strong in an ever-changing and increasingly competitive business landscape, talk to a smarter thinking agency.

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THE PERFECT PICK-ME-UP
July 12, 2018

THE PERFECT PICK-ME-UP

EXECUTIVE CREATIVE DIRECTOR

Are you feeling down? Sad because you hoped that something was coming home and then, suddenly, it wasn’t? At times like these there’s only one thing to do – treat yourself to a real pick-me-up, like this glorious cupcake milkshake, or whatever it is that you know will put a smile back on your face.

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Can Green Save The High Street?
June 27, 2018

Can Green Save The High Street?

EXECUTIVE CREATIVE DIRECTOR

Another day goes by, another big retail name goes down the tubes. The reasons given are many and varied: the value of the pound, Brexit, the internet, the lack of Russian visas, ‘we didn’t engage as well with our customers as perhaps we should have’… you name it, they’ll blame it.

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More agency bang for your buck!
June 13, 2018

More agency bang for your buck!

EXECUTIVE CREATIVE DIRECTOR

Advertising Agencies – let’s call them that for now – come in a myriad of sizes and specialisms. And there seems to be an explosion of articles extolling the virtues of smaller shops.

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THINKING IN 3D
June 6, 2018

THINKING IN 3D

EXECUTIVE CREATIVE DIRECTOR

Don’t worry, we’re not going to try to sell you some gimmicky new content trickery that requires you to put on special goggles.

The 3 ‘D’s we’re talking about here are not dimensions, but directions.

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Azzedine Alaïa, Master Couturier
May 17, 2018

Azzedine Alaïa, Master Couturier

EXECUTIVE CREATIVE DIRECTOR

As champions of great design we always keep our eye on upcoming shows and exhibitions happening at the Design Museum in London. From politics to print, the Design Museum presents showcases, events, retrospectives and displays to both inspire the mind and stir the soul – and none more so than one that’s opened this month… Azzedine Alaïa: The Couturier.

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Where Content Falls Down
May 16, 2018

Where Content Falls Down

EXECUTIVE CREATIVE DIRECTOR

You just can’t get enough of it. It doesn’t matter if you are a 24-hour rolling news channel, an e-commerce web business or just need to find permanent ways to keep any website and communications strategy refreshed and constantly improving its SEO – you burn through content faster than Mo Farah burns through calories.

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Finalist 2018

Finalist 2018

Best Limited Budget campaign
BOGE - Perfect Control campaign
Finalist 2018

Finalist 2018

Best Multichannel campaign
SACHS BMW Motorsport DTM campaign
Winner

Winner

Most Creative Activity By An Agency
Radisson Blu and Park Inn by Radisson
Finalists 2018

Finalists 2018

The Drum RAR Awards
Gold

Gold

Integrated Communication
ZF Aftermarket
Silver

Silver

Product Films: Suppliers
ZF Aftermarket
Finalists 2018

Finalists 2018

Best Commercial Film
SACHS DTM Campaign
Winner

Winner

Best Agency Campaign
InterContinental Hotel
Silver

Silver

Best Brochure
Butlins Events
Gold

Gold

Best Brand Marketing Campaign
Butlins Events
Winner

Winner

Business Processes And Methods
TRW Sales Presenter
Finalist

Finalist

Corporate Advertising
TRW Automotive Aftermarket
Winner

Winner

Best Website
TRW Automotive Aftermarket
Bronze

Bronze

Best B2B Campaign
TRW Automotive Aftermarket
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