Blog posts by Keith Sammels

TV STARS SHINE AT  LAW CREATIVE SHOW
May 3, 2019

TV STARS SHINE AT LAW CREATIVE SHOW

EXECUTIVE CREATIVE DIRECTOR

Great marketing is about telling engaging stories, and we shared a stage with some great storytellers at our LAW Creative Business Breakfast on May 1st when we were joined by the stars of Channel 4’s SAS: Who Dares Wins, Jason ‘Foxy’ Fox and Matthew ‘Ollie’ Ollerton.

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GRIPPING STORIES
March 13, 2019

GRIPPING STORIES

EXECUTIVE CREATIVE DIRECTOR

The soldier in the helicopter looks down as tracers zip across the ground. The helicopter is spotted by the enemy. The tracers grow closer, brighter, as the enemy attack the helicopter. The soldier braces himself as the helicopter drops rapidly out of the sky, preparing to land.

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LIFE AND DEATH DECISION MAKING
March 4, 2019

LIFE AND DEATH DECISION MAKING

EXECUTIVE CREATIVE DIRECTOR

Most business decision making, whilst not falling into the ‘life and death’ category, is often crucial to people’s day to day lives and wellbeing.

And whether you are making decisions that affect people’s lifestyles and careers, or whether you are planning your own career, there has arguably never been a time of greater change, stress, danger and turmoil.

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Just pack it in now, please.
January 18, 2019

Just pack it in now, please.

EXECUTIVE CREATIVE DIRECTOR

Whatever your views are on the effect of waste on climate change some things are self-evident.

1. It can’t be a good thing for us to be throwing away more and more packaging.
2. A lot of packaging is annoying and not user-friendly.
3. Some of it is downright dangerous.

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YOUNG HOTEL MARKETERS. 2 OPPORTUNITIES. ONE AWARD.
October 30, 2018

YOUNG HOTEL MARKETERS. 2 OPPORTUNITIES. ONE AWARD.

EXECUTIVE CREATIVE DIRECTOR

Congratulations. If you are reading this, you are probably already on the path towards discovering the full potential of the first opportunity – the fantastic scope that exists in being able to pursue a marketing career in one of the most dynamic categories of any global business – the hotel and ‘away from home’ experience sector.

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THE WORLD’S BEST CHEESECAKE
September 26, 2018

THE WORLD’S BEST CHEESECAKE

EXECUTIVE CREATIVE DIRECTOR

Well, I guess the marketing idea if you are a cheesecake is to be the best cheesecake in the world. Now, I haven’t tried them all but this one is available at The White Chocolate Grill in Scottsdale, Arizona.

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FIVE REASONS WHY BRANDS NEED FILM
September 25, 2018

FIVE REASONS WHY BRANDS NEED FILM

EXECUTIVE CREATIVE DIRECTOR

In just a short space of time, the smartphone has become a fast, convenient way for people of all ages to access content. And the more we use our smartphones, the more we watch video.

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Indies can be Superheroes
July 23, 2018

Indies can be Superheroes

EXECUTIVE CREATIVE DIRECTOR

Every day this agency fills with a brave band of people who are often starting a long shift in pursuit of the excellent work that delivers the challenging and complicated objectives of our clients. The passion, dedication, laughter and comradeship that this amazing industry engenders will, for most people that work in it, create an amazing lifetime’s obsession.

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THINK. CREATE. DELIVER. SUCCEED.
July 13, 2018

THINK. CREATE. DELIVER. SUCCEED.

EXECUTIVE CREATIVE DIRECTOR

If your integrated communications could use a shot in the arm to ensure you stay strong in an ever-changing and increasingly competitive business landscape, talk to a smarter thinking agency.

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THE PERFECT PICK-ME-UP
July 12, 2018

THE PERFECT PICK-ME-UP

EXECUTIVE CREATIVE DIRECTOR

Are you feeling down? Sad because you hoped that something was coming home and then, suddenly, it wasn’t? At times like these there’s only one thing to do – treat yourself to a real pick-me-up, like this glorious cupcake milkshake, or whatever it is that you know will put a smile back on your face.

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Can Green Save The High Street?
June 27, 2018

Can Green Save The High Street?

EXECUTIVE CREATIVE DIRECTOR

Another day goes by, another big retail name goes down the tubes. The reasons given are many and varied: the value of the pound, Brexit, the internet, the lack of Russian visas, ‘we didn’t engage as well with our customers as perhaps we should have’… you name it, they’ll blame it.

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Finalist 2018

Finalist 2018

Best Limited Budget campaign
BOGE - Perfect Control campaign
Finalist 2018

Finalist 2018

Best Multichannel campaign
SACHS BMW Motorsport DTM campaign
Winner

Winner

Most Creative Activity By An Agency
Radisson Blu and Park Inn by Radisson
Finalists 2018

Finalists 2018

The Drum RAR Awards
Gold

Gold

Integrated Communication
ZF Aftermarket
Silver

Silver

Product Films: Suppliers
ZF Aftermarket
Finalists 2018

Finalists 2018

Best Commercial Film
SACHS DTM Campaign
Winner

Winner

Best Agency Campaign
InterContinental Hotel
Silver

Silver

Best Brochure
Butlins Events
Gold

Gold

Best Brand Marketing Campaign
Butlins Events
Winner

Winner

Business Processes And Methods
TRW Sales Presenter
Finalist

Finalist

Corporate Advertising
TRW Automotive Aftermarket
Winner

Winner

Best Website
TRW Automotive Aftermarket
Bronze

Bronze

Best B2B Campaign
TRW Automotive Aftermarket
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