Shock absorber manufacturer BOGE’s print and online campaigns use sporting imagery to express the concept that speed and power are nothing without precision and control. In sport, you need to be perfectly balanced to excel – just as shock absorbers balance a car, bringing stability, control and safety, whatever the driving conditions.
Blog posts by Matt Norwood
Every teenager has their crowd where they feel they belong. Growing up in Hertfordshire in the 1980s the choice was between the Miami Vice pastel-wearing ‘Casuals’ or devil-worshipping miscreant ‘Goths’. Feeling the pull of neither of these tribes I spent my early teens a little lost.
LAW Creative hit the tracks for ZF SACHS. This time in Madrid to film the ultimate FIA European Truck Racing Championship of the year. We featured Jochen Hahn, driver and owner of Team Hahn a popular driver in the championship. This is the second in a series of films, by LAW Creative for ZF SACHS in addition to advertising content that illustrates ZF SACHS products and the extreme conditions in which they thrive. Look out for the forthcoming film and campaign.
Nothing beats the atmosphere, the thrill, the rush of the racetrack and we’ve been lapping it up (pun intended) on a high-octane shoot for a new client that’s right at the heart of it.