In Sir Martin Sorrell’s recent video interview with ‘The Drum’, he predicted that the current marketing and marketing agency situation was something of a bloodbath, but forecasted a fairly fast ‘reverse square root’ shaped recovery in Quarter 4.
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As a nation of animal lovers, it’s good to know that now, more than ever, there are experts on hand whenever we need them to help if and when we have concerns about our furry friends!
Reaching advertising-savvy, multichannel and multi-device-using individuals demands optimal relevance and precision targeting. What that actually means: it’s time to get truly personal.
Over the last few years, we’ve heard about the challenges faced by retail and about some of the ways in which they are fighting back, with various types of technologies and strategies being deployed for personalisation in marketing.