Well, I guess the marketing idea if you are a cheesecake is to be the best cheesecake in the world. Now, I haven’t tried them all but this one is available at The White Chocolate Grill in Scottsdale, Arizona.
Archive for the ‘Blog’ Category
In just a short space of time, the smartphone has become a fast, convenient way for people of all ages to access content. And the more we use our smartphones, the more we watch video.
From smart appliances to satellites, artificial intelligence to internet culture, the current exhibition The Future Starts Here at the V&A, London, displays over 100 emerging technologies.
There may be life on Mars, we heard this summer, after scientists discovered a liquid water lake on the red planet, but there certainly is life in this campaign for Radisson Hotel Group.
Every day this agency fills with a brave band of people who are often starting a long shift in pursuit of the excellent work that delivers the challenging and complicated objectives of our clients. The passion, dedication, laughter and comradeship that this amazing industry engenders will, for most people that work in it, create an amazing lifetime’s obsession.
Some people spend the week looking forward to Fridays but I think they can often be an anti-climax; you’ve grown weary from all the hard work you’ve put in through the week and, frankly, you can’t wait for a cold beer and the weekend to start.
As an avid fitness fanatic, spending most of my spare time in the gym, the fitness industry is something I find myself very close to. I’ve noticed that, in recent years, the fitness industry has made some serious gains, and the fitness subculture has grown fanatically.
The power of the waves can open up our minds to a myriad of ideas.
As champions of great design we always keep our eye on upcoming shows and exhibitions happening at the Design Museum in London. From politics to print, the Design Museum presents showcases, events, retrospectives and displays to both inspire the mind and stir the soul – and none more so than one that’s opened this month… Azzedine Alaïa: The Couturier.
A recent issue of Marketing Week reported that marketing has slipped down the list of aspirational careers for young people. The article asserted that “lack of interest in the discipline could come from the fact most young people do not know what marketing is… They also link it closely with advertising, which they say is ‘boring’ ”.
“Do you wanna build a snowman?” sings Anna in Disney’s festive classic Frozen. Our answer is, “Yes, we do!”
We’re proud to announce that Iggy – the prize-giving snowman we created for IHG® Rewards Club’s 2016 advent campaign – is back by popular demand for a second festive season. Each year Iggy invites members and non-members alike to play a new game. This year, it’s Iggy’s Snow Globe Shake up, in which Iggy travels the globe finding prizes for you.
This year, Nike launched The Ten, a reinvention of ten iconic trainer designs by Virgil Abloh, the fashion designer of the new up-and-coming street wear brand OFF WHITE. The project was completed in an insane ten-month timespan in what turned out to be one of the fastest and most ambitious collaborations ever completed by Nike.
LAW Creative has launched a global brand campaign for SACHS.
The beginning of any successful campaign strategy is to understand the market data and customer insight.
Our film work takes us to some pretty exciting places.
This month, we’ve been rolling our cameras on the racetrack for one of our clients. The beautiful sounds of those finely-tuned engines are still ringing in our ears, and we’ll bring them to you when we launch our film, but some of the sights are here for you to enjoy.
For getting a great last-minute holiday deal.
With perfect timing, LAW Creative has developed a series of bright, summery window ads for TUI, capturing the attention of customers in need of some well-earned holiday R&R (and some well-earned holiday spends).
Inspiration can take designers in so many directions when answering a brief, which was so evident when I visited The RHS Chelsea Flower Show recently.
The concept of Virtual Reality (VR) has been about for a very long time. However, over the past few years there has been sustained interest in this area, with advancements in technology, and a natural progression in the quest to deliver more immersive experiences.
It’s appropriate that Tate Britain is currently staging its biggest ever exhibition in celebration of David Hockney, since ‘bigness’ has been a recurring theme of Hockney’s career. The title of arguably Hockney’s most famous work, focussing on a colossal spume of water climbing into the air after an unseen figure has dived into an LA swimming pool, was called was A Bigger Splash.
If you’ve been following the blog you’ll know that I’ve now been upstaged by a figure who’s small but perfectly formed and uncannily like me but who is a product of a new age in marketing. It’s a 3D print of myself created by Backface, a studio that’s refined a 3D printing process to achieve a quality that we at LAW Creative haven’t seen bettered.