Archive for the ‘Blog’ Category

Indies can be Superheroes
July 23, 2018

Indies can be Superheroes

EXECUTIVE CREATIVE DIRECTOR

Every day this agency fills with a brave band of people who are often starting a long shift in pursuit of the excellent work that delivers the challenging and complicated objectives of our clients. The passion, dedication, laughter and comradeship that this amazing industry engenders will, for most people that work in it, create an amazing lifetime’s obsession.

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LOVE MONDAYS
July 19, 2018

LOVE MONDAYS

Senior Developer

Some people spend the week looking forward to Fridays but I think they can often be an anti-climax; you’ve grown weary from all the hard work you’ve put in through the week and, frankly, you can’t wait for a cold beer and the weekend to start.

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Fit for business
June 21, 2018

Fit for business

Senior Developer

As an avid fitness fanatic, spending most of my spare time in the gym, the fitness industry is something I find myself very close to. I’ve noticed that, in recent years, the fitness industry has made some serious gains, and the fitness subculture has grown fanatically.

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Azzedine Alaïa, Master Couturier
May 17, 2018

Azzedine Alaïa, Master Couturier

EXECUTIVE CREATIVE DIRECTOR

As champions of great design we always keep our eye on upcoming shows and exhibitions happening at the Design Museum in London. From politics to print, the Design Museum presents showcases, events, retrospectives and displays to both inspire the mind and stir the soul – and none more so than one that’s opened this month… Azzedine Alaïa: The Couturier.

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MOTIVATED BY MARKETING
April 5, 2018

MOTIVATED BY MARKETING

EXECUTIVE CREATIVE DIRECTOR

A recent issue of Marketing Week reported that marketing has slipped down the list of aspirational careers for young people. The article asserted that “lack of interest in the discipline could come from the fact most young people do not know what marketing is… They also link it closely with advertising, which they say is ‘boring’ ”.

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DO YOU WANNA BUILD ENGAGEMENT?
December 11, 2017

DO YOU WANNA BUILD ENGAGEMENT?

EXECUTIVE CREATIVE DIRECTOR

“Do you wanna build a snowman?” sings Anna in Disney’s festive classic Frozen. Our answer is, “Yes, we do!”

We’re proud to announce that Iggy – the prize-giving snowman we created for IHG® Rewards Club’s 2016 advent campaign – is back by popular demand for a second festive season. Each year Iggy invites members and non-members alike to play a new game. This year, it’s Iggy’s Snow Globe Shake up, in which Iggy travels the globe finding prizes for you.

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The Ten
October 9, 2017

The Ten

Designer

This year, Nike launched The Ten, a reinvention of ten iconic trainer designs by Virgil Abloh, the fashion designer of the new up-and-coming street wear brand OFF WHITE. The project was completed in an insane ten-month timespan in what turned out to be one of the fastest and most ambitious collaborations ever completed by Nike.

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LAW IN POLE POSITION
June 21, 2017

LAW IN POLE POSITION

HEAD OF COPY

Our film work takes us to some pretty exciting places.

This month, we’ve been rolling our cameras on the racetrack for one of our clients. The beautiful sounds of those finely-tuned engines are still ringing in our ears, and we’ll bring them to you when we launch our film, but some of the sights are here for you to enjoy.
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SUMMER’S HERE, AND THE TIME IS RIGHT
June 19, 2017

SUMMER’S HERE, AND THE TIME IS RIGHT

HEAD OF COPY

For getting a great last-minute holiday deal.

With perfect timing, LAW Creative has developed a series of bright, summery window ads for TUI, capturing the attention of customers in need of some well-earned holiday R&R (and some well-earned holiday spends).
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Cultivating Inspiration
June 8, 2017

Cultivating Inspiration

SENIOR DESIGNER

Inspiration can take designers in so many directions when answering a brief, which was so evident when I visited The RHS Chelsea Flower Show recently.

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Virtual Reality gets real
May 26, 2017

Virtual Reality gets real

Head of Digital

The concept of Virtual Reality (VR) has been about for a very long time. However, over the past few years there has been sustained interest in this area, with advancements in technology, and a natural progression in the quest to deliver more immersive experiences.

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See A Bigger Picture
May 12, 2017

See A Bigger Picture

HEAD OF COPY

It’s appropriate that Tate Britain is currently staging its biggest ever exhibition in celebration of David Hockney, since ‘bigness’ has been a recurring theme of Hockney’s career. The title of arguably Hockney’s most famous work, focussing on a colossal spume of water climbing into the air after an unseen figure has dived into an LA swimming pool, was called was A Bigger Splash.

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THIS WILL BE THE MAKING OF ME
May 11, 2017

THIS WILL BE THE MAKING OF ME

HEAD OF COPY

If you’ve been following the blog you’ll know that I’ve now been upstaged by a figure who’s small but perfectly formed and uncannily like me but who is a product of a new age in marketing. It’s a 3D print of myself created by Backface, a studio that’s refined a 3D printing process to achieve a quality that we at LAW Creative haven’t seen bettered.

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There’s No Accounting For Taste
May 5, 2017

There’s No Accounting For Taste

SENIOR DESIGNER

Each time a brand grows globally it inevitably has to ‘crack’ new markets. This can present an incredibly lucrative opportunity, but also a tricky one. Choices that consumers make are so heavily defined by their cultural context that transferring an unfamiliar product to an entirely new audience is not without risk.

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Ask a silly question
April 25, 2017

Ask a silly question

EXECUTIVE CREATIVE DIRECTOR

Most times when I stay in a hotel, I subsequently receive a guest satisfaction questionnaire.

I often fill it in but never get to hear whether or not my input was helpful or acted upon.

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Winner

Winner

Most Creative Activity By An Agency
Radisson Blu and Park Inn by Radisson
Finalists 2018

Finalists 2018

The Drum RAR Awards
Gold

Gold

Integrated Communication
ZF Aftermarket
Silver

Silver

Product Films: Suppliers
ZF Aftermarket
Winner

Winner

Best Agency Campaign
InterContinental Hotel
Silver

Silver

Best Brochure
Butlins Events
Gold

Gold

Best Brand Marketing Campaign
Butlins Events
Winner

Winner

Business Processes And Methods
TRW Sales Presenter
Finalist

Finalist

Corporate Advertising
TRW Automotive Aftermarket
Winner

Winner

Best Website
TRW Automotive Aftermarket
Bronze

Bronze

Best B2B Campaign
TRW Automotive Aftermarket
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