Archive for the ‘Uncategorized’ Category

After the bloodbath.
May 20, 2020

After the bloodbath.

EXECUTIVE CREATIVE DIRECTOR

In Sir Martin Sorrell’s recent video interview with ‘The Drum’, he predicted that the current marketing and marketing agency situation was something of a bloodbath, but forecasted a fairly fast ‘reverse square root’ shaped recovery in Quarter 4.

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Personalisation marketing: why it’s the future of retail
April 15, 2020

Personalisation marketing: why it’s the future of retail

Paid Media Manager

Reaching advertising-savvy, multichannel and multi-device-using individuals demands optimal relevance and precision targeting. What that actually means: it’s time to get truly personal.

Over the last few years, we’ve heard about the challenges faced by retail and about some of the ways in which they are fighting back, with various types of technologies and strategies being deployed for personalisation in marketing.

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Repurpose, stay social, survive
April 3, 2020

Repurpose, stay social, survive

Client Services Director

Survival means many things during these unprecedented and challenging times. Are our relatives safe from the outbreak of Covid-19? How can we see those we love and check they are ‘OK’? Where can we get our food and supplies from, without spreading the virus? How are health systems coping? What will happen to the economy? The list is endless. Let’s pray the pandemic isn’t.

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Stay social. Stay visible.
March 27, 2020

Stay social. Stay visible.

Senior Copywriter

At times like this (unprecedented times which, thankfully, don’t come around very often) it can be hard to know what to do for the best. Of course, the health of the nation – and the planet – is the single most important thing on everyone’s mind. Yet, we have to think about what happens when all of this is over too. Yes, no one is going out at the moment. But at some point, they will. And it’s then that those brands that were brave during the darkest times will reap the greatest reward.

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Say the “R” word
March 18, 2020

Say the “R” word

Senior Creative

It’s been on everyone’s minds for a while now. Whispers, murmurs and rumblings of it since early last year at least. An economic downturn was feared, and now a recession could be around the corner, accelerated perhaps by the terrible developments of the coronavirus pandemic. It may have happened sooner or later but it’s time to say the “R” word.

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THE STAND-OUT BRANDED CONTENT OF 2019
January 31, 2020

THE STAND-OUT BRANDED CONTENT OF 2019

Account Manager

I recently attended an annual event exploring all things ‘branded content’. It was a day filled with guest speakers and panels of industry experts discussing everything from key case studies to the role of influencers, and how they see branded content changing in the future.

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TREND-WATCHING – 2020 AND AHEAD PART 2
December 19, 2019

TREND-WATCHING – 2020 AND AHEAD PART 2

Client Services Director

Part two

Recently I attended a trend-watching seminar at London’s Barbican, where global players including Google, Unilever, Disney, Marriott, H&M, Vodafone, Spotify and Volvo predicted the 10 most significant trends for 2020 and beyond, based on the influence of businesses worldwide. Last month I looked at five of those trends, including brand coins, selective presence and self-expression. Now, with the new year almost upon us, I look at the remaining five.

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LAW CREATIVE WINS AT THE DRUM RECOMMENDS DIGITAL AWARDS
December 18, 2019

LAW CREATIVE WINS AT THE DRUM RECOMMENDS DIGITAL AWARDS

Account Manager

LAW Creative was recognised at this year’s Drum Recommends Digital Awards as the top agency in the Digital Animation category. On a night when LAW was up for three awards, the agency took great pleasure in going home victorious from an awards ceremony that was voted for not by judges but by clients.

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December 9, 2019

BRINGING BRANDS TO LIFE ON FILM

CREATIVE DIRECTOR

Shock absorber manufacturer BOGE’s print and online campaigns use sporting imagery to express the concept that speed and power are nothing without precision and control. In sport, you need to be perfectly balanced to excel – just as shock absorbers balance a car, bringing stability, control and safety, whatever the driving conditions.

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Trend-watching – 2020 and ahead
November 19, 2019

Trend-watching – 2020 and ahead

Client Services Director

Part one

As 2019 draws to a close, we look ahead to 2020 – the future, quite literally, but also metaphorically as a new decade is almost upon us. 2020 certainly sounds like a date straight out of a sci-fi storyline. So, what exciting industry trends lay ahead for us marketers?

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CLASSICS LIVE FOREVER
November 14, 2019

CLASSICS LIVE FOREVER

Client Services Director

We’re delighted to have helped Lucas showcase its new Lucas Classic brand at the Classic Motor Show, which took place at the NEC on 8th-10th November.

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LAW NOMINATED FOR  TWO MAJOR AWARDS
November 12, 2019

LAW NOMINATED FOR TWO MAJOR AWARDS

DIRECTOR

Having collected five trophies at The International Stevie® Awards last month we’ve now been nominated for two more by The Drum Recommends, the awards ceremony hosted by The Drum, the biggest marketing website in Europe.

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Winner 2019

Winner 2019

Digital Animation
Gold 2019

Gold 2019

ZF Aftermarket Superheroes Corporate Film
Corporate Overview
SILVER 2019

SILVER 2019

TRW Original Workshops
Marketing Campaign of the Year - Automotive - Aftermarket
Bronze 2019

Bronze 2019

SACHS Proven Performance
Marketing Campaign of the Year - Automotive - Aftermarket
Bronze 2019

Bronze 2019

LEMFÖRDER Precision Campaign
Marketing Campaign of the Year - Automotive - Aftermarket
Bronze 2019

Bronze 2019

Nuffield Health Local Marketing
Support Team of the Year
Finalist 2018

Finalist 2018

Best Limited Budget campaign
BOGE - Perfect Control campaign
Finalist 2018

Finalist 2018

Best Multichannel campaign
SACHS BMW Motorsport DTM campaign
Winner

Winner

Most Creative Activity By An Agency
Radisson Blu and Park Inn by Radisson
Finalists 2018

Finalists 2018

The Drum RAR Awards
Gold

Gold

Integrated Communication
ZF Aftermarket
Silver

Silver

Product Films: Suppliers
ZF Aftermarket
Finalists 2018

Finalists 2018

Best Commercial Film
SACHS DTM Campaign
Winner

Winner

Best Agency Campaign
InterContinental Hotel
Silver

Silver

Best Brochure
Butlins Events
Gold

Gold

Best Brand Marketing Campaign
Butlins Events
Winner

Winner

Business Processes And Methods
TRW Sales Presenter
Finalist

Finalist

Corporate Advertising
TRW Automotive Aftermarket
Winner

Winner

Best Website
TRW Automotive Aftermarket
Bronze

Bronze

Best B2B Campaign
TRW Automotive Aftermarket
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