In Sir Martin Sorrell’s recent video interview with ‘The Drum’, he predicted that the current marketing and marketing agency situation was something of a bloodbath, but forecasted a fairly fast ‘reverse square root’ shaped recovery in Quarter 4.
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As a nation of animal lovers, it’s good to know that now, more than ever, there are experts on hand whenever we need them to help if and when we have concerns about our furry friends!
Reaching advertising-savvy, multichannel and multi-device-using individuals demands optimal relevance and precision targeting. What that actually means: it’s time to get truly personal.
Over the last few years, we’ve heard about the challenges faced by retail and about some of the ways in which they are fighting back, with various types of technologies and strategies being deployed for personalisation in marketing.
Survival means many things during these unprecedented and challenging times. Are our relatives safe from the outbreak of Covid-19? How can we see those we love and check they are ‘OK’? Where can we get our food and supplies from, without spreading the virus? How are health systems coping? What will happen to the economy? The list is endless. Let’s pray the pandemic isn’t.
The temptation to stop all marketing in these uncertain times is overwhelming: the world is grinding to a halt, customers have stopped buying and the business looks like all overhead and no income.
With thousands of people likely to be working from home this week due to the global pandemic of Covid-19, whether you’re new to this or a veteran, staying motivated is key.
At times like this (unprecedented times which, thankfully, don’t come around very often) it can be hard to know what to do for the best. Of course, the health of the nation – and the planet – is the single most important thing on everyone’s mind. Yet, we have to think about what happens when all of this is over too. Yes, no one is going out at the moment. But at some point, they will. And it’s then that those brands that were brave during the darkest times will reap the greatest reward.
It’s been on everyone’s minds for a while now. Whispers, murmurs and rumblings of it since early last year at least. An economic downturn was feared, and now a recession could be around the corner, accelerated perhaps by the terrible developments of the coronavirus pandemic. It may have happened sooner or later but it’s time to say the “R” word.
LAW Creative is putting contingency plans in place to maintain an uninterrupted service during the coronavirus crisis. All correspondence will be answered as normal and our number one priority is that all client needs will be addressed.
In a competitive process, LAW Creative has been appointed to the IHG® Boutique Roster, providing integrated marketing services.
InterContinental® Hotels Group (IHG) is one of the world’s leading hotel companies with 5,903 open hotels globally.
I recently attended an annual event exploring all things ‘branded content’. It was a day filled with guest speakers and panels of industry experts discussing everything from key case studies to the role of influencers, and how they see branded content changing in the future.
It is certainly true that marketing agencies and marketing services are fragmenting and that some clients are moving towards a more project-led stance.
Recently I attended a trend-watching seminar at London’s Barbican, where global players including Google, Unilever, Disney, Marriott, H&M, Vodafone, Spotify and Volvo predicted the 10 most significant trends for 2020 and beyond, based on the influence of businesses worldwide. Last month I looked at five of those trends, including brand coins, selective presence and self-expression. Now, with the new year almost upon us, I look at the remaining five.
LAW Creative was recognised at this year’s Drum Recommends Digital Awards as the top agency in the Digital Animation category. On a night when LAW was up for three awards, the agency took great pleasure in going home victorious from an awards ceremony that was voted for not by judges but by clients.
Shock absorber manufacturer BOGE’s print and online campaigns use sporting imagery to express the concept that speed and power are nothing without precision and control. In sport, you need to be perfectly balanced to excel – just as shock absorbers balance a car, bringing stability, control and safety, whatever the driving conditions.
As 2019 draws to a close, we look ahead to 2020 – the future, quite literally, but also metaphorically as a new decade is almost upon us. 2020 certainly sounds like a date straight out of a sci-fi storyline. So, what exciting industry trends lay ahead for us marketers?
We’re delighted to have helped Lucas showcase its new Lucas Classic brand at the Classic Motor Show, which took place at the NEC on 8th-10th November.
Having collected five trophies at The International Stevie® Awards last month we’ve now been nominated for two more by The Drum Recommends, the awards ceremony hosted by The Drum, the biggest marketing website in Europe.
Content. It’s a word you hear a lot lately.
It’s nothing new, of course, as any newspaper journalist, copywriter or film script author will tell you.
After another successful year of campaign delivery on behalf of our clients, LAW Creative is pleased to announce that we have won no less than five trophies at ‘The International Stevie Awards, The World’s Premier Business Award Competition’.