Having marked 100 days since lockdown this week, we’ve been working with the Hotel Marketing Association on how best to communicate the ‘new-normal’ to hotel customers. With conversion rates up by 144% from an explainer video, and 1200% more shares received Vs the traditional text and image formats, videos are a great medium for communicating a message / information quickly, simply and effectively. In turn this will increase retention rates while clarifying your brand’s message and opportunity.
Read more on how to create a highly engaging, effective and cost efficient video: https://hotelmarketingassociation.com/blog/are-explainer-videos-ideal-for-post-lockdown-communications-by-law-creative/
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