We’re immensely proud to have been nominated by The Drum for not just one but two B2B marketing awards: Best Multichannel Campaign for SACHS (part of ZF Aftermarket Group) and Best Limited Budget Campaign for BOGE (also part of ZF Aftermarket Group).
According to The Drum, the B2B Awards celebrates ‘B2Bs bravest champions’, recognising ‘amazing agencies and talented people’ and teams that are ‘world class’. According to us, we have some pretty amazing clients who’ve inspired us, because agencies can only win awards if clients are brave enough to run innovative work that tells a story and differentiates their products.
For SACHS, we undertook a major piece of strategic brand positioning work, ensuring a unique, ownable, relevant and dynamic platform to re-engage the market with SACHS brand messaging. Showcasing dynamic facts and telling the story behind each one in an exciting way has allowed us to successfully reignite the spark behind this popular automotive brand.
The first SACHS film, in association with BMW Motorsport
A fully integrated campaign featuring the production of dynamic, high quality films (one in association with BMW Motorsport) supported by a wide range of print and digital activity, each utilising channel and regional tailored messaging, has resulted in proven campaign performance.
BOGE is a brand with a rich heritage, and its name is synonymous with excellence. Customers all over the world trust the brand to provide high quality shock absorbers that deliver exceptional reliability and performance. Our ‘Perfect Control’ campaign reflected these values and actively promoted BOGE shock absorbers as parts that give vehicles ‘perfect control’.
To engage BOGE’s loyal customers in Mexico – the brand’s biggest market – we devised a campaign that they could actually take part in. Released to coincide with the 2018 FIFA World Cup, our Perfect Control campaign invited customers to show us their best soccer skills and enter a prize draw to win a 4K Samsung TV, perfect for watching the big games.
This film closed the campaign and announced the lucky winners
About LAW Creative and The Drum
The Drum is Europe’s most visited marketing news platform, and already recommends LAW Creative based on our ongoing performance and our body of award-winning work.
The agency is endorsed by clients for 13 services, including strategy, digital, advertising, B2B and integrated marketing, with an average client services rating of 9.6 out of 10.
We currently hold the following awards: The Hotel Marketing Association Most Creative Activity by an Agency 2018, The European Excellence Awards – Best Website, A Gold Award for Integrated Communications at The AutoVision Awards, and a Gold MIMA Award for Best Brand Marketing Campaign.
LAW Creative. Smart Thinking. Strategy, Creative, Technology, Film. Data.