I recently attended an annual event exploring all things ‘branded content’. It was a day filled with guest speakers and panels of industry experts discussing everything from key case studies to the role of influencers, and how they see branded content changing in the future.
It is certainly true that marketing agencies and marketing services are fragmenting and that some clients are moving towards a more project-led stance.
Recently I attended a trend-watching seminar at London’s Barbican, where global players including Google, Unilever, Disney, Marriott, H&M, Vodafone, Spotify and Volvo predicted the 10 most significant trends for 2020 and beyond, based on the influence of businesses worldwide. Last month I looked at five of those trends, including brand coins, selective presence and self-expression. Now, with the new year almost upon us, I look at the remaining five.
LAW Creative was recognised at this year’s Drum Recommends Digital Awards as the top agency in the Digital Animation category. On a night when LAW was up for three awards, the agency took great pleasure in going home victorious from an awards ceremony that was voted for not by judges but by clients.
Shock absorber manufacturer BOGE’s print and online campaigns use sporting imagery to express the concept that speed and power are nothing without precision and control. In sport, you need to be perfectly balanced to excel – just as shock absorbers balance a car, bringing stability, control and safety, whatever the driving conditions.
Most business decision making, whilst not falling into the ‘life and death’ category, is often crucial to people’s day to day lives and wellbeing.
And whether you are making decisions that affect people’s lifestyles and careers, or whether you are planning your own career, there has arguably never been a time of greater change, stress, danger and turmoil.
As 2019 draws to a close, we look ahead to 2020 – the future, quite literally, but also metaphorically as a new decade is almost upon us. 2020 certainly sounds like a date straight out of a sci-fi storyline. So, what exciting industry trends lay ahead for us marketers?
We’re delighted to have helped Lucas showcase its new Lucas Classic brand at the Classic Motor Show, which took place at the NEC on 8th-10th November.
Having collected five trophies at The International Stevie® Awards last month we’ve now been nominated for two more by The Drum Recommends, the awards ceremony hosted by The Drum, the biggest marketing website in Europe.
Content. It’s a word you hear a lot lately.
It’s nothing new, of course, as any newspaper journalist, copywriter or film script author will tell you.
After another successful year of campaign delivery on behalf of our clients, LAW Creative is pleased to announce that we have won no less than five trophies at ‘The International Stevie Awards, The World’s Premier Business Award Competition’.
Introduction by Dave Washer, Senior Copywriter:
We recently had the pleasure of welcoming Archie Matthews to LAW Creative on work experience. Archie spent a week with us, learning about everything from graphic design to coding, social media and a whole lot more. Archie really made the most of his time with us; he was always keen to work and ready to learn and showed plenty of promise. Here’s what Archie thought about his time with us…
From the legendary Cooper T53 driven by motor racing icon and Formula One World Champion Jack Brabham, to the demands placed on modern vehicles of today, Girling has been synonymous with safety, quality and performance for decades. This is no ordinary automotive brand; it is a brand with a long, proud history – a history which forms the basis for our new film celebrating what Girling’s done best for years.
Last night, our celebrated ‘Superheroes’ film for ZF Aftermarket, the world’s leading supplier in the automotive and industrial aftermarket, won Gold in the Image Films category at AutoVision, the international festival for corporate films, commercials and TV in the automotive industry. The award was presented at the International Motor Show (IAA) in Frankfurt am Main, Germany.
We’ve just launched a new film that will spearhead a second phase of our successful Proven Performance campaign for SACHS. The Proven Performance campaign demonstrates the power of SACHS as a brand by showing how it supports the fastest and toughest vehicles as they triumph over challenges in a range of environments.
The world’s premier business awards, The Stevie® Awards, has announced that LAW Creative will be given a prize in the Support Team of the Year category for 2019. The award is being given for the Local Marketing services that we provide on a national scale for Nuffield Health and will be presented at a gala ceremony in Vienna, Austria on 19th October.
Our celebrated ‘Superheroes’ film for ZF Aftermarket, the world’s leading supplier in the automotive and industrial aftermarket, has won Gold in the Corporate Overview category at The Stevie® Awards, the world’s premier business awards. The prize will be presented at a gala ceremony in Vienna, Austria on 19th October.
From 23 May until the end of August, the Citi exhibition Manga at the British Museum has been celebrating the popular Japanese art form which is now one of Japan’s biggest exports.
As sponsors of the HMA Young Hotel Marketer of the Year award 2019, we recently welcomed the winner – Amy Pattison of Rockliffe Hall, a luxury 5-star hotel in the North East of England – to our offices to spend a day working at the agency with the creative, digital and film teams. To make it an even more award-winning experience, we also gave her our own award – the latest iPhone XS on which to further develop her social and mobile marketing skills.
Working with Ollie Ollerton – former Special Forces soldier and star of Channel 4’s SAS: WHO DARES WINS – on a number of projects this year, we were proud to sponsor his recent bid to scale Mont Blanc to raise money for the Strongmen charity: a non-profit organisation that aims to benefit men suffering mental health issues through bereavement.