Most business decision making, whilst not falling into the ‘life and death’ category, is often crucial to people’s day to day lives and wellbeing.

And whether you are making decisions that affect people’s lifestyles and careers, or whether you are planning your own career, there has arguably never been a time of greater change, stress, danger and turmoil.

This week LAW Creative has been chatting to the stars of SAS Who Dares Wins on Channel 4 (worth a binge view). As highly experienced Special Forces operatives, Matthew ‘Ollie’ Ollerton and Jason ‘Foxy’ Fox know all about decision making under extreme pressure and the mental toughness required to take, and ultimately survive, those decisions.

The similarities between Special Forces and business thinking are closer than you may think. And when the going gets tough you definitely need guys like ‘Ollie’ and ‘Foxy’ on your side. During the coming weeks we’ll be sharing some of their wisdom and storytelling with you, culminating at a LAW Creative Breakfast Briefing in London in the Spring. Watch out!

LAW Creative is a multi-award-winning integrated marketing agency. Recently voted Top Twenty in the DRUM Independent Indie Agency Top 100 survey.

If you are looking for Smart Thinking, Strategy, Creative, Technology, Data and script to screen Film Making please contact

“Everyone has the capacity for incredible achievement” Matthew ‘Ollie’ Ollerton

Books by Jason and Ollie:

Jason Fox: Battle Scars. A Story of War And All That Follows

Ollie Ollerton: Break Point. Fear. Courage, Strength. Survival.

Sammels making parallels between Special Forces thinking and business.
Smart Thinking from a Top 20 Indie Agency.