Strategy! That’s a scary word, sometimes isn’t it? Well, it shouldn’t be. It really should make things simpler, and be based on facts, rather than something that makes things more complicated. The strategy of any project provides the building blocks of success; the most powerful creative is guided by a robust and thought-out strategy.
That’s why LAW Creative is delighted to announce a new Head of Strategy, Chris O’Reilly. Chris has a wealth of experience both agency and client side. He has worked in, and for, some of the biggest brands in the UK, including Sainsbury’s, Tesco, Audi and BBH.
Chris began his career at Argos as a promotional planner and then moved to the big smoke to join Sainsbury’s, working in their Insight department, where he learned the importance of storytelling, evaluating the quality of data and consumer-centric planning. He then moved agency side, working in large, London-based media & creative agencies. This is where he honed his skills as a strategist.
Chris has always had a desire to get to the heart of any brief or issue, by thinking broadly, interrogating all of the data he can get his hands on and then quickly working out an approach. And that’s a perfect fit with our mission to support our clients’ aims and objectives with Smart Thinking.
LAW Creative is a multi-award-winning integrated marketing communications agency.