Coinciding with the 2018 world cup, a 'Perfect Control' BOGE sales promotion collaborating directly with end-customers generating great content and engagement.

BOGE is a brand with a rich heritage, and its name is synonymous with excellence. Customers all over the world trust the brand to provide high quality shock absorbers that deliver exceptional reliability and performance. Our ‘Perfect Control’ campaign reflected these values and actively promoted BOGE shock absorbers as parts that give vehicles ‘perfect control’.

To engage BOGE’s loyal customers in Mexico – the brand’s biggest market – we devised a campaign that they could actually take part in. Released to coincide with the 2018 FIFA World Cup, our Perfect Control campaign invited customers to show us their best soccer skills and enter a prize draw to win a 4K Samsung TV, perfect for watching the big games.

The suite of campaign collateral included a bespoke BOGE branded soccer ball, printed promotional material and a fully optimized mobile campaign page where entrants could upload their videos. BOGE promotional teams worked with their distributors to encourage participation, which resulted in almost 200 entries (each of which required a purchase of BOGE shock absorbers) over just 2 weeks.