A standout promotion that launched a major new initiative for Caesars and a great opportunity for players
Caesars Entertainment in the UK wanted to promote their link with Las Vegas and bring the benefits of this association to their UK customers with a Caesars Millionaire Maker promotion. This gives slots players the opportunity to secure a place at the Millionaire Maker Slots Tournament and win $1m in Vegas.
We created both external and in club communications, with a range of POS and online assets, to give the new promotion plenty of standout and status as a true exclusive and Caesars UK’s ‘biggest prize ever’.
A highly visible promotional campaign that made sure Caesars UK capitalised on a more tangible link with Vegas, the world capital of gaming.