Caesars Sales Promotion


A standout 'Millionaire Maker' promotion that launched a major new initiative for Caesars and a great opportunity for players.

The Opportunity

Caesars Entertainment in the UK wanted to promote their link with Las Vegas and bring the benefits of this association to their UK customers with a Caesars Millionaire Maker promotion. This gives slots players the opportunity to secure a place at the Millionaire Maker Slots Tournament and win $1m in Vegas.

The Solution

We created both external and in club communications, with a range of POS and online assets, to give the new promotion plenty of standout and status as a true exclusive and Caesars UK’s ‘biggest prize ever’.

The Result

A highly visible promotional campaign that made sure Caesars UK capitalised on a more tangible link with Vegas, the world capital of gaming.