easyCar Club Identity and Website
A fresh new brand identity, and a website design that was fully optimised for mobile and tablet devices.
As the UK’s largest peer-to-peer car rental market place easyCar Club enables owners to make money by renting their personal cars or vans, and offers hirers less expensive and more convenient local car hire. Since the concept of peer-to-peer lending was a relatively new one in the UK, easyCar Club wanted to increase awareness, make it easy for customers to understand the benefits, and build positive engagement with the brand.
We developed a fresh new brand identity, and a website design that was fully optimised for mobile and tablet devices. Now, it’s much easier for owners to upload their cars or vans to the site, and for hirers to search for the vehicles they need.
With improved booking engine functionality and an online film we made engaging with easyCar Club easier than ever (and engagement rates were proven when nearly 30,000 people viewed the film).