easyCar Club Film
A warm, friendly film that’s driving engagement with easyCar Club.
easyCar Club, the UK’s largest peer-to-peer car rental market place, makes it easy for owners to make money by renting their personal cars or vans, and offers hirers less expensive and more convenient local car hire. However, since peer-to-peer car lending is a relatively new concept in the UK easyCar Club wanted us to make a short film that would explain, clearly and simply, the key benefits to both car owners and prospective hirers.
We created a warm, friendly film that explained how the service works. Using a mix of illustration, animation and miniature models, we emphasised the simplicity of booking and renting with easyCar Club and showed that renting and hiring is as easy as child’s play.
A film that has been viewed almost 30,000 times, and a strong piece of content to engage new and existing customers with the website and the brand.
easyCar Club Identity and Website
A clean and simple identity and site design for a brand that depends on making things easy.
As the UK’s largest peer-to-peer car rental market place easyCar Club enables owners to make money by renting their personal cars or vans, and offers hirers less expensive and more convenient local car hire. Since the concept of peer-to-peer lending was a relatively new one in the UK, easyCar Club wanted to increase awareness, make it easy for customers to understand the benefits, and build positive engagement with the brand.
We developed a fresh new brand identity, and a website design that was fully optimised for mobile and tablet devices. Now, it’s much easier for owners to upload their cars or vans to the site, and for hirers to search for the vehicles they need.
With improved booking engine functionality and an online film we made engaging with easyCar Club easier than ever (and engagement rates were proven when nearly 30,000 people viewed the film).