KEYLOOP MULTI-LINGUAL WEBSITE
LAW Creative was briefed to transform the Keyloop website from an information repository to an intuitive, multi-lingual lead generation engine.
THE OPPORTUNITY:
LAW Creative was briefed to transform the Keyloop website from an information repository to an intuitive, multi-lingual lead generation engine with best-in-class user experience, helping to attract high-quality new clients.
Keyloop is a dynamic SaaS technology company that creates innovative automotive experiences centred around an Experience-First approach. We were challenged to deliver a new digital brand identity and a slick website that harnessed the essence of their value proposition.
Our mission was focussed on:
- Improving visitor attention.
- Improving conversion rates — consideration of usability and navigation issues.
- Making it simpler and easier to update and change pages.
- Enhancing page layouts to support solution-benefit messaging and content.
- Improving navigation — clear areas and pathways for OEMs, Retailers and Partners.
- Enabling marketing functionality.
- Technical SEO.
- API integration with third-party systems.
THE SOLUTION:
LAW Creative collected insights from stakeholders and conducted extensive desk research into industry trends and audience requirements. This allowed us to ascertain the brand’s unique value proposition, and ensure the website attracts clients and partners that align with this proposition.
The refreshed brand identity uses a foundation of dark colours, with vibrant pops of colour to represent technology and innovation. Our UX and development teams created a bold new site with an improved user experience and brand identity, to attract and convert new customers. We built and optimised the site for multiple languages, with an SEO strategy focussed on increasing search engine visibility and growth.
